From Friday's Globe and Mail: Per.sua.sion
Posted: January 22, 2010 | 15:36 ET
The Globe's marketing and advertising reporter, Simon Houpt, explores why some ads are drool worthy while others fall short. He looks at several spots that have set out to stir up Canadian patriotism and why some were runaway successes and others, not so much. Newly released Ipso Reid research "...suggested that combining nationalism with shilling can prove a challenging alchemy," says Houpt.
In Created, Globe reporter Dianne Nice looks at a billboard campaign for a Calgary technical institute that uses a Facebook app in an innovative way.
In Noted, Globe reporter Simon Houpt reports that regulators south of the border can get picky too, as Miller Lite is asked to drop its claim of special bottle-sealing technology.
And in Quoted, Houpt brings us a story from the U.S. where an infant clothing retailer is using other companies' advertising to draw attention to their own.
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