Save the date - November 7, 2011

Every consumer is an empowered consumer, with filters and data at the ready. Connecting with them means connecting with their networks.

On November 7th,the CMA is hosting the Digital Marketing Day 2011 conference, which will allow attendees to connect and collaborate with a purpose.


Read More >> A weekly compendium of interesting items from the world of media, marketing and advertising.


AdWeek, August 22, 2011
Measuring ad impression numbers has always been very one-sided, with the publisher doing the counting. Now, start-up company RealVu is reporting from the client side with technology that enables them to track what they call the “viewable impression.” The result: a 30 – 40 per cent drop in ad impressions. Read the AdWeek article

Read More >> The Globe and Mail is proud to be a presenting sponsor of the 2011 AToMiC Conference and Awards, which celebrate the partnerships, programs and new developments that together build the Canadian media industry.

Read More >> A weekly compendium of interesting items from the world of media, marketing and advertising.


AdWeek, August 15, 2011
The recent economic troubles in the U.S. are now being watched carefully by ad and media buying agencies. Certain market indicators such as unemployment and consumer spending could have a major impact on marketing budgets moving forward and, ultimately, the business. While not yet in panic mode, many agency CEOs are already looking ahead to possible outcomes for their clients and the business. Read the AdWeek article


Read More >> In this week's 30-Second Spots column, Levi’s suspends ‘youthful rebellion’ ad in U.K., Simon Houpt discusses topics ranging from what affects the London riots are having on marketing campaigns to Kenneth Cole's latest hot button ad campaigns...


Read More >> n this week's PERSUASION column, How green is your beer? Simon examines how Canadian beer companies are jumping on the environmental band wagon.


Read More >> The IAB is the governing body for online advertising. It produces a report every year based on a survey that is completed by the top publishers in the country. The Globe contributes to the information that is included in this report and are asked not only for (non-identifiable) revenue information, but also where new challenges are expected to come from in the coming year.

Read More >> CMA's Weekly Watching Brief is a weekly summary of key industry announcements and developments that deals with topics of interest for marketing professionals.

Information is provided in quick-to-read and easy to digest chunks that go well with your morning coffee, so even the busiest marketing professionals can keep up with the latest industry buzz.


Read More >> You can't swing an LOLCat these days without hitting a marketing article about "engagement." Interviews with CMOs emphasize the importance of engaging consumers; articles by social-media professionals cite engagement as the Holy Grail; and panel participants at conferences utter the "E" word as if they're getting paid for each use. But for all the enthusiasm marketers have for engagement, there remains a lot of confusion about what it is.


Read More >> Vancouver-based Ipsos Reid has released a Canadian Interactive Reid Report study on Canadians' use of social network websites. According to the results...

Read More >> Think tablets and e-readers are replacing print media?

Mediabrands' recent Canadian study, The Truth About Tablets and E-readers makes for very interesting reading.



Read More >> On Thursday, June 16, 2011, BrainJuicer and BBDO Canada co-hosted an Innovation Fest at the beautiful TIFF Bell Lightbox in Toronto, Canada. It was an inspiring Fest full of new thinking in advertising, marketing, and market research.


Read More >>