In this week's Adhocracy column, A worldy ad approach, Marina Strauss discusses the perks and pitfalls of multicultural advertising.

Read More >> To commemorate its 25 anniversary, Cisco Canada, in partnership with The Globe and Mail, CTV and Cyberpresse, is sponsoring the 25 Transformational Canadians program.

Read More >> A weekly compendium of interesting items from the world of media, marketing and advertising.


AdWeek, September 21, 2010
Between diaper changes and daycare drop-offs, the lifestyle differences between women with children and women without are obvious. However, new research by Ipsos OTX MediaCT U.S shows that even amongst the affluent, consumer behaviour varies greatly between these two groups as well. Read the AdWeek article

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In this week's Adhocracy column, Neuromarketing comes out of the shadows, Simon Houpt talks with Dr. A.K. Pradeep, CEO of NeuroFocus and author of The Buying Brain, about the allure and controversy of mixing neuroscience with marketing.

Read More >> A weekly compendium of interesting items from the world of media, marketing and advertising.


AdWeek, September 14, 2010
“Liking” a candy or soft drink on Facebook may seem like a fun way for users to display their tastes, but for companies, this action carries a high value. Many brands are trying to devise promotions and other strategies to get consumers to “like” their products. Is ‘liking’ a product the way to gain a consumer’s personal endorsement, or simply a consumer’s chance to reap the benefit’s of the reward system?Read the AdWeek article

Read More >> Canada’s outstanding newspaper advertising receives well-deserved accolades! Each year the Canadian Newspaper Association (CNA) and the Canadian Community Newspapers Association (CCNA) come together to celebrate Canada’s finest newspaper advertising with the Extra Awards.

Read More >> Despite a year of decreased revenues for all other major media in Canada, the Interactive Advertising Bureau of Canada (IAB) today announced that Canadian Online Advertising Revenues for 2009 exceeded budgeted expectations of $1.75 billion, and grew by 14% to $1.82 billion for 2009.

Read More >> BY SIMON HOUPT
THE GLOBE AND MAIL

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Nadal piles on another one

They're gonna start calling him Miles Moneybags. On Thursday, the New York ad agency Kirshenbaum Bond Senecal & Partners, which is owned by Miles Nadal's MDC Partners, announced it is acquiring the PR firm Kwittken for $10-million to $15-million (U.S.). Toronto-based MDC has been on a buying spree lately, spending about $75-million on six acquisitions in the past year, and it promises to splash out another $25-million before it's done. When Mr. Nadal tweeted the news, he added this nostrum: "'Once you say you're going to settle for second, that's what happens to you in life.' – John F. Kennedy." Hey, we never said his name was Modest Miles.


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In this week's Adhocracy column, Anchoring a change in nightly news, Simon Houpt takes a closer look at Dawna Friesen. Not only is she the first full-time female anchor of a nightly network newscast in Canada but Global’s ad campaign trumpeting it is opening eyes.

Read More >> A weekly compendium of interesting items from the world of media, marketing and advertising.


AdWeek, September 3, 2010
What’s old is new again, at least when it comes to sweetener. By removing the Pink Panther and Regis Philbin as spokespeople and instead using flower power-style illustrations, Sweet’Low is relaunching their brand with a retro campaign with a modern slant. Read the AdWeek article

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In this week's Adhocracy column, Marketing a Legend, Keeping the Legacy, Simon Houpt discusses The Terry Fox Marathon of Hope, and how their Foundation has succeeded in maintaining a relationship with a corporate sponsor without compromising its values.

Read More >> A weekly compendium of interesting items from the world of media, marketing and advertising.


AdWeek, August 30, 2010
Earlier this year, advertisers had high hopes for television spending, as upfront spending commitments were up 20 per cent from 2009. However, it now seems that clients are having second thoughts. With the economic recovery still shaky and uncertain, these budgets may be scaled back with a breakage rate of up to 5 per cent. Read the AdWeek article

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