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Posted: October 18, 2010 | 8:29 ET
BY SIMON HOUPTTHE GLOBE AND MAIL PR goes along for the ride Nothing good happens in this world without good PR coming along for the ride, it seems. And so we received a press release last weekend from Layne Christensen Co. only a few hours after that Kansas City-based company had (in its words) “won the race” to dig the hole through which the Chilean miners were pulled to safety four days later. Read More >> Tags: 30 Second Spots
Posted: October 18, 2010 | 8:04 ET
 In this week's Adhocracy column, Why Rupert Duchesne has no problem being a nerd, Simon Houpt talks with Rupert Duchesnse, CEO and president of Groupe Aeroplan, a champion of loyalty and points programs, and the valuable data companies can reap. Read More >> Tags: Consumer Attitudes , Consumer Behaviour , Customer Experience , Forecasting , Loyalty Programs , Measurement , Persuasion
Posted: October 13, 2010 | 15:42 ET
Media savvy advertisers know the value of site engagement. They know a focus on monthly unique visitor totals alone can mislead, since many readers skim though sites and gloss over ads. Ideally, you want to reach consumers who spend sufficient time on websites to notice your advertising.
Read More >> Posted: October 13, 2010 | 13:06 ET
NEW YORK (October 6, 2010) – Consumer and media research firm Scarborough Research released new data regarding adults who live in e-reader households, defined as a household in which one or more adults own or plan to buy an e-reader.
Read More >> Tags: Consumer Attitudes , Measurement , Mobile/Wireless , Newspaper , Online , Readership , Research
Posted: October 12, 2010 | 17:45 ET
A weekly compendium of interesting items from the world of media, marketing and advertising. Buying and Regretting
AdWeek, September 21, 2010Buyer’s remorse is a common phenomenon often brought on by impulse shopping or bad budgeting. While the feeling is frustrating for consumers, the good news for advertisers is that few buyers are pointing the fingers at the marketing and advertising industry, and instead blame themselves for making purchases they regret. Read the AdWeek article Read More >> Tags: Tuesday Round-Up
Posted: October 8, 2010 | 11:10 ET
BY SIMON HOUPTTHE GLOBE AND MAIL There's much less in this name now The next time you run into someone from PricewaterhouseCoopers, you might want to ask if they’ve lost some weight. For this week, the consulting firm followed the lead of fast-food purveyors, global petroleum refiners, and public radio outfits by slimming down its unwieldy name to the more mouth-friendly acronym, PwC. Read More >> Posted: October 8, 2010 | 9:42 ET
In this week's Adhocracy column, Hyundai Canada’s green shoots, Simon Houpt looks behind the scenes of Hyundai's enviro-friendly car commercial: marketing trend or wave of the future? Read More >> Posted: October 6, 2010 | 14:00 ET
For the second year in a row, The Globe and Mail's in-depth multimedia work has received a prestigious Emmy Award.
Read More >> Posted: October 5, 2010 | 17:06 ET
A weekly compendium of interesting items from the world of media, marketing and advertising. Lessons of the Fall TV Season
AdWeek, October 3, 2010At the start of every television season, there are both instant champions and immediate casualties. While some of this activity can be attributed to ratings or oversaturation of certain genre markets, network executives’ ability to reach out to sponsors and advertisers also plays a role. Read the AdWeek article Read More >> Tags: Tuesday Round-Up
Posted: October 4, 2010 | 8:46 ET
BY SIMON HOUPTTHE GLOBE AND MAIL Hyundai likes Mondays even if you don’t If Hyundai has any cash left over, maybe it could throw some toward the Martin family of St. Louis. This week Carl Martin, 32, and his wife Amy, 26, said they’ll accept money to publicize companies by wearing logo-bearing T-shirts out in public, then taking pictures and posting them to their website (BillboardFamily.com) and social media pages. Read More >> Posted: October 4, 2010 | 8:08 ET
In this week's Adhocracy column, Out there but still in orbit, Simon Houpt looks at the financial sector's new approach to advertising: stripping off its conservative image to reveal personality. Read More >> Tags: Brand Management , Branded Content , Client Relationships , Consumer Attitudes , Creative , Marketing Strategy , Persuasion , Strategic Planning
Posted: September 28, 2010 | 17:10 ET
A weekly compendium of interesting items from the world of media, marketing and advertising. Can Chinese Brands Compete on Global Stage
AdWeek, September 21, 2010With China poised to become a dominant economic and cultural force, the question remains—will homegrown Chinese products be able to garner the same brand following and loyalty as their American counterparts? New research by the Association of Accredited Advertising Agencies of Hong Kong suggests that the answer to this question depends on how well Chinese companies can prove their reliability. While the low cost of Chinese goods is a prominent selling feature in some markets, in others this is associated with low quality, not good value. Read the AdWeek article Read More >> Tags: Tuesday Round-Up
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