A weekly compendium of interesting items from the world of media, marketing and advertising.


eMarketer, May 15, 2013
Spending on mobile marketing keeps rising, as brands learn the power of reaching consumers on these devices, and consumers become increasingly mobile-first. eMarketer.

Read More >> APCM and The Globe hosted a great evening for Montreal's communication professionals at Cinéma Guzzo on Thursday, December 6. Cocktails and a roundtable discussion preceded a screening of the World's Best Commercials from the 2012 Cannes Festival of Creativity.

Read More >> In a world where common sense prevails, advertisers would covet the biggest spenders. This, according to Alan Wurtzel the President of Media and Research at NBC Universal, is not the reality we’re living in. What are marketers missing?

Read More >> Check out the photos from The Globe's New York State of Mind digital party!



Read More >> The sheer size and spending capacity of Canada's baby boomers makes them an incredibly desirable market. Find out how to yield the best results when marketing to today's boomers.

Read More >> London 2012 marked the birth of the "Socialympics" - a games that thrived on social media platforms like Twitter and Facebook. With metrics available now to measure a brand's social media presence and effectiveness, it's apparent that some brands are understanding the social world better than others.

Read More >> When it comes to media and technology, Millennials and Boomers seem to have more in common than we think. Recent comScore research comparing the media consumption and purchasing patterns of these generations suggests that perhaps the apple doesn't fall too far from the tree.

Read More >> Digital magazines are one way the magazine world has embraced the electronic age. Recent studies reveal that digital magazines, and more specifically new bundled magazine apps such as Next Issue, pose big potential for advertisers.

Read More >> Ad campaigns for the Olympics have become as big budget, exciting and inspiring as the games themselves. Coca-Cola's "Move to the Beat" campaign is no exception, launching their brand into ambitious new territory for London 2012. Their multimedia approach uses youth, the largest demographic of internet users, to distribute campaign material via social media in order to ensure it spreads fast and reaches their target consumers.

Read More >> A weekly compendium of interesting items from the world of media, marketing and advertising.

Poytner.org, May 30, 2012

News industry analyst Ken Doctor predicts upwards 20% of papers in the US will be implementing a paywall by end of year. They analysts also note that history has shown that traffic doesn’t usually drop to the extent that online ad revenues are affected.

Read More >> Nancy Cardinal, VP, Marketing and Customer Insights, LCBO receives a CMA Life Membership.

Read More >> The Canadian Marketing Association announces a new Chair and new members to its 2012 - 2013 Board of Directors.

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