The Globe lets advertisers easily connect with those who buy technology and communications products and services, and with those who influence those purchases. Globe readers appreciate how technology can improve their work lives and their home lives--and they act on this knowledge with their budgets, their wallets and their opinions.





Our readers appreciate the value that technology brings to their lives and businesses--and many of them call the shots when it comes to tech purchases. For example, Globe readers are:

• 49% more likely than average Canadians to have business purchasing influence on computer hardware decisions.*

• 50% more likely than average Canadians to have business purchasing influence on computer software decisions.*

What's more:

• Over one in four readers has a home theatre system.*

• More than 80% have a home computer in their households.*

Amount Spent on Cell Phone Service per Month**



Phone Services in Household**






Globe readers are more likely to have final say (authority) over business purchase decisions than do readers of the National Post.






* NADbank 2008, 21 national product markets.
**PMB 2009, Canada 18 and over.