Globe newspaper readers are financially savvy and actively saving for their futures. For example:

• 60% of weekday Globe readers own RRSPs.
• Almost one out of three weekday readers own stocks.
• 50% of weekday readers own mutual funds.
• Almost one third of weekday readers have savings or investments worth $100,000.
• Weekday readers are over two times more likely than average Canadians to have savings or investments worth over $250,000 and almost three times more likely to have savings or investments worth over half a million.
• Weekday readers are also more likely than average Canadians to bank online or to seek financial planning advice.

Download NADbank data about how Globe readers use financial services.


It's not just newspaper readers who value information about how best to save and invest their money. Visitors to The Globe Web Centre are just as concerned about their financial futures--and they look to a variety of professionals to help them plan for those futures.


Interestingly, Globe Web Centre visitors rely heavily on newspapers for financial planning services. The chart below suggests that online visitors are also heavy readers of newspapers and magazines--a good reason for financial services companies to consider multimedia campaigns.




* Source: NADbank 2008, 21 national product markets.
** Source: Globe Website User Profiling Study, November 2007.