The Globe helps education marketers reach a wide variety of prospects, including young people making one of the biggest decisions of their lives, parents who influence those decisions, individuals keen on advancing their careers and employers aiming to improve workforce skills.

According to Statistics Canada, children with at least one parent holding a university degree have significantly more savings for university accumulated than children with parents who have high school diplomas or less.** Clearly, children of well-educated parents are more likely to pursue post-secondary educations themselves--and, any way you slice it, Globe readers are a well-educated group. Over 60% have a university degree.

Have a University Degree or Higher




Globe readers are more likely than average Canadians to save for their children's post-secondary educations. In the chart below, the baseline of 100 establishes the average Canadian's likelihood to have an RESP. As you can see, Globe readers are more likely to have one, indicating that they take a very high interest in their kids' futures.

Have a Registered Education Savings Plan (RESP)




About one in three Globe readers work in managerial or other professional positions. This group includes those individuals who are most likely to pursue an MBA, or to improve their career prospects by engaging in self-directed or employee-sponsored continuing education programs.

Employed as a Manager or Other Professional





* Source: NADbank 2008, 49 national readership markets.
** Source: Saving for Post-Secondary Education by Sophie Lefebvre, part of Statistics Canada's Perspective on Labour and Income, Vol. 5, No. 7, July 2004, 75-001-XIE.
*** Source: NADbank 2008, 21 national product markets.