The Globe is a simple, affordable way for advertisers to connect with Canada's most sought-after talent.

In a country of educated citizens, Globe readers shine even brighter. Almost two-thirds have university degree.

Highest Level of Education Attained




Globe readers have the skills to manage others, strategize and promote corporate growth. They index well above the norm in management and professional positions.

In the chart below, the general population is indexed at 100. As you can see, Globe readers are more than two times as likely to be senior managers than are average Canadians.



Just because we're the No. 1 way to reach corporate executives doesn't mean we're not the right place to advertise mid-tier or even entry-level positions. Candidates with a wide range skill levels read The Globe and Mail regularly, as shown in this survey of their personal incomes.



Similarly, The Globe isn't only a vehicle for finding good managers. In professions pursued and areas of specialization, our readers span the gamut from engineers to actors.



* Source: http://en.wikipedia.org/wiki/Canada.
** Source: NADbank 2008, 49 national readership markets.