By definition, the arts and entertainment industries are engaging. After all, who doesn't love a good book, a good movie or, for many, a night at the opera? Arts and entertainment are welcome diversions to our hectic lives -- places we go to escape the daily grind.

Globe readers are no different, although they look at culture a little differently. For our demo, arts and entertainment aren’t simply an escape -- they're ways to expand their thinking and enrich their lives.



Whether they're enjoying an evening in with a DVD or a night on the town in high style, Globe readers make the most of their free time. That's why so many of Canada's arts and entertainment marketers, from publishers to promoters, want to appear in our properties. Our readers appreciate everything from a hockey game to a Lauren Harris exhibition on a whole different level, and that's why our advertisers are so eager to be part of our arts-related properties.

With the country's most admired team of entertainment writers and art critics, we're often perceived as being a "highbrow" publisher. And it's fair to say that our readers enjoy the opera, the ballet, the symphony and fine art much more than do readers of comparable dailies. But don't think for a minute that they have their collective nose in the air. Globe readers are just a likely to rock out at a Dave Matthews Band concert, throw back a few at their local bar or chill out at a ball game.

It's not snobbery, but intellectual curiousity that drives Globe readers' free-time pursuits. They're equally at home taking in treasures at a national gallery as they are at an opening for a hot new artist at a local one. From Puccini to pop culture--if it's important to our readers, it's in The Globe. It's no surprise, then, that all of Canada's top arts and entertainment advertisers make us an essential part of their media plans.

The Globe offers arts and entertainment marketers plenty of ways to build media plans that are highly effective and, when desired, truly innovative. Our properties include the Review and 7 sections of our paper as well as interactive properties like globeandmail.com regional hubs, the online Arts section and the newly designed, content-rich globesports.com. This range of options lets planners customize buys to ensure they're reaching the right readers in the right ways at the right times.