Weekday readers of The Globe and Mail like to get out and enjoy life. In the past year, they've been far more likely than average Canadians to take part in recreational activities that run the gamut from sports to the symphony.

In the charts below, unless the numbers indicate a percentage, the general population is indexed at 100. So, for example, in the chart immediately below that details which attractions Globe readers have visited in the past year, you can see that Globe readers are almost twice as likely as average Canadians to have gone to the ROM.

Globe Readers Attend Local Attractions*



Globe Readers Attend Local Festivals*
Research shows that Globe readers make a point of taking in local festivals. Their indices for these kinds of event are well above the norm.



Globe Readers Are Fans of Live Performance**
Globe readers also love music and index much higher than average for concert attendance.



Globe Readers Enjoy a Good Night Out**
After work or when the weekend rolls 'round, Globe readers enjoy a night on the town. They're more likely than average Canadians to go pubs or bars.



Globe Readers Rent Plenty of Movies**
When Globe readers plan a quiet evening in, they often grab a movie from the rental store.



Globe Readers Go to the Movies Too*
Globe readers don't just watch movies at home. They're also more likely than average Canadians to take in a film at the theatre.



Globe Readers Attend Trade Shows***
Globe readers are enthusiastic about consumer trade shows where they can learn about what's new in cars, food, furniture and more.




Globe readers are true bookworms. Saturday readers are over 50% more likely than average Canadians to have purchased 20 or more books in the past year.




It's not just Globe newspaper readers who enjoy arts and entertainment--visitors to the Globe Web Centre also love to take in a good concert, a day at the gallery or a night at the movies.




* PMB 2009, Ontario adults 18 and over. Figures for movie attendance reflect activities for the past three months.
** NADbank 2008, 21 national product markets. Figures reflect activity performed in the 12 months prior to the surveys except for DVD rentals which reflect activities for the previous month.
*** Source: PMB 2009, Canada adults 18 and over; *Small sample.
**** Source: Globe Website User Profiling Study, November 2007.