The Globe and Mail has long been known as Canada’s leading national newspaper. But over the past decade, we’ve evolved into a full service multimedia publishing organization across four major platforms: Print (Newspaper and Magazines), Online, Mobile and Video.
What’s more, we provide access to an informed, aware and connected audience of 9 million decision-makers that we call Influential Achievers. We can tell you who they are, why they’re valuable to your brand, and how you can reach them best.
Globe readers are influential consumersOur readers have the spending power to acquire the goods, services and experiences that will enrich their personal and professional lives. Globe readers are influential*:
In their life
- $625 billion held in banks and investments
- $136 billion planned on next house/condo
- $85 billion spent on current vehicles
- $10 billion spent on vacation and leisure travel - past 3 years
- $2.9 billion spent on furniture - past 3 years
- $2.3 billion spent on appliances - past 3 years
- $2.3 billion spent on computer products - past 2 years
- $2 billion spent on home entertainment items - past 2 years
- Have final authority on a wide range of business purchases
- $83 billion in business purchase decisions last year.
The Globe Media Group gives you more ways than ever before to reach and engage with your most valuable target audience where and when they’re most receptive to your message.
Connect with your consumers along their decision journeyStarting with the identification of a need, your consumers move along a path that represents multiple opportunities for contact with your brand, leading to a key decision - a change in perception, choice of activity or directly to purchase.
Following that key moment, post-decision brand engagement represents an ideal opportunity to nurture your relationship with consumers and build loyalty - leading to repeat behaviour as both lifelong customers and advocates.
Whether you’re launching a new product or building your brand, driving sales, stimulating trial or rewarding loyalty, the Globe Media Group has the media channels and opportunities you need for every point along your target consumer's journey.
A better way of working with us.Traditionally, The Globe has been a media partner, providing an unrivalled platform for Canada’s premiere brands. But, change our role and we can transform your campaigns. How? Simply by inviting us to the table early. Make us part of your strategy and planning process and we can take you beyond advertising and create compelling communications platforms that are unique to your brand.
To learn more about a better way to work with us, please explore GlobeLink, or contact a Globe representative.
* Source: NADbank 2012 – 20 National Product Markets (print/web/app)