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The Globe and Mail's full-service, integrated content-marketing group.
We're here to put the capabilities of Canada's most prestigious media brand to work for you. We engage millions of influential Canadians every day, across multiple platforms. We can do it for your brand too.

Collaborate with the Globe Edge team to develop fresh, innovative and brand building ideas. Combine your owned, paid and earned media with custom product development, strategic partnerships, product promotion, social media and live events. Reach your ideal audience, driving engagement, strengthening brand loyalty and delivering tangible results, supported by our full-service custom and branded content expertise.

Download the Globe Edge PDF† † †Download The Custom Content Opportunities PDF

The Globeís custom content group received four CMAs
The awards program for people who create content for organizations.
Our accolades include three silver awards for PwC Upfront magazine for best financial services publication, Nissan Canada Special U.S. Elections Edition for best supplement and Channerís Waterloo & Channerís London Magazine for best retail publication. We also received a bronze award for Sunnybrook Magazine for best healthcare publication. Honorable mentions include Canadian University Report for best school/university publication and the Holt Renfrew special anniversary edition for best retail publication. View the gallery.

For more information about the Content Marketing Awards and to view the complete list of 2013 winners, please visit www.contentmarketingawards.com.

Sharpen your competitive edge
Leverage The Globe's award-winning expertise to create engaging experiences for your audience. Deliver compelling and rewarding content, differentiate your brand and authentically connect with your ideal audience.

Branded Content
Deliver your brand through journalism.

Our branded content is produced with the same approach to quality journalism that you find in The Globe and Mail every day. The Globe Edge editorial team have developed integrated marketing strategy and produced award-winning magazines, websites, online communities and apps for Canada's largest corporations.
Brand Partnerships
Bring the blue-chip values of our brand to benefit yours.

The Globe and Mail's reach across platforms - print, digital, mobile, video, social media, events and distribution - is unmatched. The news, business and lifestyle content of our journalists, photographers and designers is award-winning. Let us bring the blue-chip values of our brand to benefit yours.
Globe Distribution Services
Deliver your brand through high impact distribution

Work with us to distribute of your marketing materials and products across the country, either within our newspaper or many other ways. We distribute third-party newspapers and magazines within and beyond our network. Our extensive carrier network allows for national distribution of product samples to Globe subscribers. GDS is also the exclusive distribution partner for Air Canada Maple Leaf Lounges and VIA Rail Panorama Lounge Magazine Programs. Newspaper-based promotions can be enhanced with specialty products such as branded plastic sleeves, sticky notes and tags.
Special Information Features
Tell your brand story through high-quality writing and design.

Information Features offer clients a greater degree of control over the storytelling and messages that accompany their brand messaging. Developed as dedicated pages, a content series or as a stand-alone section, they can run both in print and online. The content is written, designed and produced by freelancers, and are identified as Special Information Features in our print publications.
Experiential Marketing and Events
Get up close and personal with your influential audience.

The Globe Edge team organizes amazing retail events, parties and thought-provoking conversations with today's most talked about personalities and brands.
  • Local, national and online events - B2B and B2C event planning and management.
  • Retail in-store promotions and product sampling
  • Proprietary database/email marketing

Case Studies
Related case studies
A notable, multi-media campaign that used The Globe's trusted relationship with the Small/Medium Business community to increase awareness of TELUS' unique SMB services and resources.
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The Globe Edge team
Our team leverages The Globe's strengths in compelling storytelling and engaging design to produce the most effective solution for your brand - as part of our products or in a unique product under your own brand identity.

Teena Poirier

Teena has more than 30 years experience in sales and marketing, much of which has focused on custom publishing and partnership marketing. After beginning her career at The Globe and Mail, Teena accepted a VP-level marketing and business development role with a custom publishing marketing agency, where she led an international team launching custom publications for clients that included The Los Angeles Times, Hawaii Visitors Bureau and the Hong Kong Tourism Board.

Teena returned to The Globe and Mail six years ago as a Marketing Solutions Manager, and was recently promoted to her current role.

Charlene Rooke

The leader of consumer, custom and association magazines for 20 years, Charlene has been an editor of consumer magazines like Vancouver-based Western Living and Calgary city magazine Avenue and association magazines for the Universities of Calgary and Alberta. Her last position was executive editor, luxury brands, at a leading custom content agency. She has been an editor of custom print and digital publications such as the LCBO's Food & Drink, Air Canada's enRoute, Fairmont Magazine, Mercedes-Benz and Experience (for Bombardier Business Aircraft). Her work has won more than 40 major custom-publishing and journalism award.

An author of guidebooks on Edmonton and Vancouver, she has written for the New York Times Magazine, Afar, Marie Clair, Marketing, Flare, FASHION, BC Business, and WestWorld.

Simon Beck

After graduating from Oxford University, Simon began his career with the Newcastle Journal (UK) as a reporter and later became a parliamentary correspondent for Thomson Newspapers. He then went on to become a reporter, editor and U.S. correspondent for the South China Morning Post.

In 1999, Simon joined The Globe and Mail, and since 2004 has been a senior manager in Special Reports (now Globe Edge), as well as editing the Canadian University Report magazine and Globe Drive section.

Steve Tustin

Before joining The Globe and Mail, Steve was the assistant managing editor, special sections at The Toronto Star. In that role, he oversaw the creation and production of all print and online special sections and reports. He was also responsible for overseeing the automotive, travel and real estate print and digital sections. Prior to that he also served as The Star's city editor, weekend editor and sports editor.

As part of the Globe Edge, Steve assists with creating and delivering the more than 200 editorial, print and digital projects producedannually.

Ian Lederer

Prior to joining The Globe, Ian was publisher at a content publishing company, working on magazines such as Canadian Apartment Magazine, Canadian Property Management and Condo Business. In this role, Ian incorporated content sales and development across multiple platforms as well as event management for thoseproperties.

Ian also has experience as an account director with a major media communications organization that specialized in sports, where he was responsible for sales at SCOREGolf magazine, as well as sponsorship and media sales for the CanadianHockey League.


Andrea D'Andrade

Andrea has been with The Globe and Mail since 1992 and has held various positions including developing and implementing a variety of custom and integrated initiatives for the Brand Partnership team.

In her new role with the Globe Edge, Andrea is responsible for more than 200 special reports produced annually, and helps drive new product initiatives on behalf of the sales team.

Liz Massicotte

Liz began her career with The Globe and Mail in 2001 and moved to the Marketing Solutions team in 2004, where she deployed many successful integrated client programs and was also responsible for managing all production requirements for The Globe and Mail's magazine products.

Prior to joining The Globe, Liz gained experience as an account coordinator and a junior account executive. She has also completed several magazine publishing courses at Ryerson, and recently completed the Rudkins' Project Management certification program.

Linda Hoefler

During the early part of her career with The Globe and Mail, Linda held various roles of increasing responsibility before accepting a position as a general manager with a major Montreal agency. In this role, Linda gained valuable experience in business development, loyalty programs, custom publishing and digital programs.

In 2011, Linda rejoined The Globe and now manages the Globe Distribution Services division, where she is responsible for the overall sales and revenue of third-party inserts, magazines and new distribution business opportunities.

Roberto Tayas

Before joining The Globe, Roberto was a designer at Toronto.com where he worked on interactive features, client microsites and brand ads.

As part of Globe Edge, Roberto creates digital concepts and products for integrated campaigns.

Frank Perito

Frank is an art director and graphic designer within The Globe and Mail's Marketing Services department.

He joined the Globe and Mail 13 years ago as a student directly out of college, and now specializes in a portfolio of editorial publications (such as the Real Estate Collection, All the Best for the Home, All the Best for the Holidays, and Sunnybrook magazine) that excel in visual storytelling.

Natalie Prior

Natalie has 13 years of sales management experience at newspaper and magazine publishers both here in Canada and in the UK. Drawing from experience in sponsorship marketing, niche and mass-reach campaign planning and providing clients with media solutions - from concept to execution, she works collaboratively with advertising partners to create effective campaigns or environments that meet their marketing objectives and provide ROI.

As a Category Manager, Natalie enthusiastically presents turn-key solutions that uniquely help clients launch new products, improve brand awareness or engage their target through creative media formats.

Globe Edge Awards
The Globe Edge team picked up 2 awards at the annual Custom Council's Pearl Awards in New York City on November 5, 2012.

We were awarded 2 bronze - one in the Integrated Business category for -UP Front' magazine for PWC, and a second in Best Web Publication, for Business Without Borders, which we co-curated with Canadian Business and The Economist. Just having celebrated our 1st birthday, winning 2 awards at one of North America's premier custom content awards programs was a huge accomplishment.

Globe Edge won Gold and an Honorable Mention at the Magnum Opus Awards, considered the Oscars for the custom content publishing industry. Both prestigious accolades were awarded for the Fall 2011 issue of the Sunnybrook magazine.

Contact Us
Please complete our Globe Edge contact form or contact us directly.

Charlene Rooke
Group Editor,
Globe Edge
416-585-5714 | crooke@globeandmail.com

Teena Poirier
Client Engagement and Globe Edge
416-585-5197 | tpoirier@globeandmail.com
Connie Corner
Brand Partnerships
416-585-5269 | ccorner@globeandmail.com