I became editor-in-chief at one of the most challenging points in our recent history. For me, the timing couldn't be better. If you know your readers and know what they want -- and when they want it -- you've got a clear path, in good times or bad.

	Editor-in-Chief, John Stackhouse

We know who our readers are, and we know they actually read us. Their numbers are growing, too. In print, educated, informed and concerned Canadians come to us every day to make sense of what just happened. They want to know about our country, our economy, our society and our world. They want context and explanation, and most of all guidance, in words and visuals. Online, many more Canadians come to us for breaking news, multimedia features, search and interaction. They want to know about everything. And they want to engage with our content.

To take advantage of these opportunities, I'm leading two campaigns in the editorial department.

On the web, we're investing heavily in new franchises -- notably finance, autos, small business and video. Were building strong user segments in these areas, which deepens our relationship with readers and creates more commercial opportunities. I've also created a digital innovation team, headed by Anjali Kapoor, who came to us from Yahoo Canada, to ensure that everything we do online is the best in Canada.

In print, we've launched a year-long redesign process, to create a new-look Globe for the next decade. Adrian Norris, one of the world's emerging design stars, is leading our presentation team. His product will be more visually appealing to the eye, more indepth to the brain and more comfortable to the hand. For Canadians wanting a newzine-style assessment of the current day, we'll be it.

On both platforms, everything we do journalistically will be rooted in five principles:

1. Authority. If it matters, we must be the go-to source in Canada. This means we have to pick our fields carefully, and invest in them fully. Our readers have too much choice.

2. Credibility. Everything we do -- words, images, graphics, discussions -- must be unimpeachable. That's easy to say, and hard to do, especially online. But we must. People come to us, they spend time with us, because they rely on us.

3. Passion. Our newsroom is brimming with passion. Our reporters, editors, photographers, designers, columnists and graphic artists are here morning, noon and night to produce the best news product in Canada. That passion will jump from the page and the screen.

4. Honesty. Some media have lost the public's trust because they weren't completely honest. We've all suffered collateral damage. We'll tell our readers the truth, not just about others but about ourselves. They'll come to us even more as a result.

5. Community. We're not just 350 journalists. We're part of a community of millions of concerned Canadians who gather around our content every day. We'll build content using that community, and they'll make us stronger, and make each other better. Whether it's wine or politics, books or investing, Canadians who care about a subject will know there's one place to be. The Globe.

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