Connecting B2B advertisers with Canada's most influential business audience

Recognizing the opportunity in reaching Canada's largest business sector -- small- and medium-size business -- The Globe and Mail has launched Your Business, a major new section within ReportonBusiness.com.

An astounding 98 per cent of all business in Canada is small business*, which illustrates a tremendous opportunity for B2B marketers. The new Your Business site is designed to deliver this influential audience through a combination of our print and digital products. They represent a hard-to-ignore business purchase influence of close to $40 billion**.



Your Business is designed as a comprehensive resource for business owners and managers and delivers insights in the areas of finance, sales and marketing, human resources and other essential information to support the key stages of starting, growing or selling a business. The site delivers more than 300 pages of timely, practical content, with a range of highly relevant features, such as:

• Three main content verticals – Start, Grow and Exit – each reflecting the main life stages of business development;
• Daily updates, providing business owners with informative, insightful and inspirational stories for every stage of business development, and;
• A comprehensive editorial schedule with many new stories, videos, blogs and podcasts published each week.

Sean Stanleigh, editor of the new site, explains our rationale behind the development of Your Business: “Entrepreneurs juggle day-to-day operational demands with the need to lead their companies to growth and success. It’s a 24/7 pressure-cooker. Your Business is like a personal business advisory board, giving access to invaluable expertise, experience and insights. Learning the lessons of others will help SMB entrepreneurs raise the chances of their own success.”



Connect with Canada's best small- and medium-size business audience by delivering your brand messaging in one of our premium advertising positions. The Globe's Digital Network also provides you with these distinctive and compelling ways to connect with readers:

• Tactical advertising;
• Video advertising formats;
• Content sponsorships;
• Content partnerships;
• Contests and promotions;
• Special-focus microsite development, and;
• Targetted e-mail marketing programs.

In addition to promoting your brand within our Your Business website, strengthen your message even more with a placement in our Report on Business newspaper section and our quarterly Your Business magazine, that begins with the March issue.

For more information about advertising within our websites, please explore GlobeLink's Digital section.

To learn more about advertising within this and our other business products, please contact your Globe and Mail Account Manager or visit contact us.


Source:
* Stats Canada - Key Small Business Statistics - July 2009
** PMB 2009 Fall 2-Year Readership and Product Database