The latest NADbanks findings show The Globe and Mail maintaining its No. 1 position in the Canadian newspaper marketplace. Specifically, NADbank's 2008 data shows that The Globe has the largest combined print and online readership of any newspaper in Canada.*

With a weekly average reach of 2.93 million, The Globe's combined readership numbers have increased 4% over 2007.* This is in part due to robust growth in readership for our online properties: up 16%, or 153,000 new online readers, over 2007 to a weekly average of 1,110,400.*

What's more, GlobeandMail.com continues to enjoy growth in some of Canada's most highly desirable demographic groups.

Year-Over-Year Growth in Key Demographic Segments**



The Globe and Mail leads the way among Canadian daily papers read online. In fact, when asked which Canadian daily newspaper they'd read in the past seven days, more than 1 million named The Globe and Mail. That's a full 273,000 more than the number of respondents who named the Toronto Star and 610,000 more than those who named the National Post.

Read an Issue Online in the Past Week*



Meanwhile, the latest PMB findings show that combining Globe and Mail platforms is a smart and cost-effective way to connect with Canada's most influential and affluent consumers.

For instance, when you add a week-long presence in our paper to a month-long presence on one of our websites, you reach an additional 2.4 unique readers for a combined net reach of more than 4 million.

Combined Weekly Audience Using Newspaper & Online***



Similarly, when you add a week-long presence in our paper plus an insertion in Report on Business magazine to a week-long presence on GlobeandMail.com, you reach an additional 2.9 million unique readers for a combined net reach of nearly 4.5 million.

Combined Audience Using Newspaper, Online & Report on Business Magazine***



* Source: NADbank 2008, 49 national markets.
** Source: NADbank 2007 and 2008, 49 national markets.
*** Source: PMB 2009, total Canada, adults 12 and over.