Performance, stunning looks
and serious stopping power


Launching Monday, November 2 online and Thursday, November 5 in-paper, our new Globe Drive products reflect The Globe and Mail’s commitment to both the automotive consumer and our advertising clients.

Completely re-designed, the Globe Drive website features new content posted daily, covering top stories with a high visual emphasis on photos. New functionality delivers a simple-to-use search tool, to attract readers in purchase mode. In addition to special feature spotlights that highlight interest stories or sponsored content, our buyers guide delivers practical advice and tips for car buyers with additional guides published each month.


Automotive focused websites and newspaper sections have traditionally focused on the models, stats and features of the latest vehicles. While the new Globe Drive will do that too, we’re extending our content with additional lifestyle appeal. The new Globe Drive is designed to be as appealing to women and younger drivers as Globe Auto has traditionally been to our core audience of affluent and mature car enthusiasts.

Globe Drive will explore a broad range of topics like our relationships with our cars, family driving, car audio and electronics, green choices, road trips and what our car choice says about us, to name just a few.


Connect with Canada's best automotive audience by selecting one of the premium advertising positions surrounding our quality content. Also available are unique sponsorship opportunities adjacent to key site sections, including:

New Vehicles, includes showrooms where consumers can sign up for test drives;
Car Life, including more lifestyle content;
Green Driving, with detailed content on environment-friendly options;
Car Tips, providing the latest on repairs and maintenance;
Used Cars, linking to our partner Autohound website.

In addition, a myriad of advertising options are available to advertisers of all sizes and budgets including:

• Display Advertising
• Show Room Sponsorship
• Content Sponsorships
• e-Newsletters
• eZines
• Tools
• Polls

Key dates:
Monday, November 2: GlobeDrive.com launches online
Thursday, November 5: Globe Auto becomes Globe Drive in our newspaper

To advertise in Globe Drive or for more information:

For online, please contact Jim Hester
jhester@globeandmail.com
Tel: 416-585-5564

For print, please contact your Globe and Mail Account Manager or visit contact us.

To learn more about the new Globe Drive newspaper section, please click here.

Explore GlobeLink's Newspaper section for complete information about advertising in Globe Drive and other sections of our newspaper