Recent comScore data underscores The Globe's excellent online reach.

The Globe's comScore reports now use Media Metrix 360, a new Internet audience measurement methodology. Media Metrix 360 uses beacons to measure levels of usage, while using a panel to measure demographic composition, site engagement (including duration), and other factors.

With 2.9 million unique visitors (UVs) and 83 million page views for the month of October, the report proves The Globe has the largest online traffic of any single newspaper in Canada. Additionally, Report on Business is the number one Canadian owned and operated site for business and financial news and research.

The specialty areas within our digital network are also delivering excellence performance including our business content with 930,000 UVs and Globe Life with 418,000 UVs.


The numbers are further proof that our ongoing investment in Digital platforms is strengthening our readership and that continuing advancement in online measurement that is giving us all a better understanding of our audience.

To learn more about our Globe and Mail Digital Network and opportunities to advertise within them, please click here or contact your sales representative.