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A vital source for the things that matter most

Globe Life is a unique destination for Canadians who want the latest information about the topics that affect their lives - from personal style, travel and office life to health, family and relationships. The site attracts a diverse, engaged audience both directly and from social media sites such as Facebook. Content is updated throughout the day and features live discussions, rich photo galleries, videos, contests and more.



Advertising features
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Through a balanced and complementary mix of print, digital and an opt-in newsletter, L’ORÉAL and The Globe created the desired ‘buzz’ for L’ORÉAL’s new hair care line, Total Repair 5™.
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By advertising within the pages of Globe Life, you will reach an audience who is engaged and seeking to further enrich their personal and family lives. With over 300 Globe Life subsections you can fine tune your reach more than ever and target your desired audience with a wide selection of advertising formats and opportunities.

Click Read More to explore advertising within Globe Life and the opportunities available.
  • 300+ Globe Life content sections including Fashion & Beauty, Home & Garden, Travel, Parenting and Relationships.
  • Our Travel section is a rich display of perfect destinations for foodies and discriminating shoppers.
  • Extensive video content, searchable recipes and wine review databases.
  • Popular weekly Globe Life and Wine & Spirits e-newsletters.
Stay in touch with Globe Life readers during their busy schedules by advertising on our mobile platform.
Globe readers can take advantage of our free Globe Life apps for Smartphones and Facebook to stay in touch with Globe Life throughout their day.




Readership
The Globe Digital Network visitors are enthusiastic online shoppers. Nearly all of them have made a purchase over the Internet.

Click Read More to explore why Globe Life readers are an audience worth reaching.



Even better, our online visitors aren't afraid to spend. Nearly two-thirds spent at least $1,000 in the last 12 months, and 20% spent $5,000 or more.



Globe Digital Network visitors also use the Internet to learn about products. In the last 12 months, more than 90% researched purchases online before committing their cash at a retail store.


As you might expect, Globe online visitors appreciate the good life. Nearly two-thirds consumed wine in the past seven days.


They also appreciate culture, sports and the performing arts.



Globe Digital Network visitors are passionate about their homes, too. When surveyed, nearly half said they were planning renovations 12 months after the study was conducted.



* Source: Globe Website User Profiling Study, November 2007.


Creative options
To deliver highly effective and dynamic advertising within our website environment, choose from our diverse range of online advertising formats.

Need more information?
Contact a Globe representative for helpful advice, a quick quote or to answer any questions you may have. We look forward to hearing from you.

Related
You can extend your reach and increase your ad's impact with an additional presence in one or more of The Globe's following print or digital products.