Globe Life online includes articles from our newspaper enhanced with web-exclusive content.

Among the many features readers find there are:

• Stories and columns about family (including pets!) and relationships.
• Pieces about the things that make life worth living, like Beppi Crosariol's wine critiques, Lucy Waverman's recipes and Joanne Kates' restaurant reviews.
• A look at life at work, from dressing for success to surviving cubicle culture.

• Information about what readers can do to improve their own health and that of those they love.
• Comprehensive travel coverage.
• The Wine Butler, a database of Beppi Crosariol's reviews, including his full collection of personal tasting notes.
• The Recipe Finder, a database of recipes that published over the years in The Globe.
• Reader forums on parenting and health.
• Expert advice from Globe columnists in Q&As and live discussions.
• Reader-submitted advice about relationship dilemmas and parenting quandaries, with best answers published in the newspaper version of Globe Life.
• Special features that connect readers with our writers and one another. Our daily Style Counsel e-mail, for example, encourages visitors to the site to submit fashionable images of themselves. The most interesting of them are published in the Saturday Style section of our newspaper.

Globe Web Centre visitors are enthusiastic online shoppers. Nearly all of them have made a purchase over the Internet.



Even better, Globe Web Centre visitors aren't afraid to spend. Nearly two-thirds spent at least $1,000 in the last 12 months, and 20% spent $5,000 or more.



Globe Web Centre visitors also use the Internet to learn about products. In the last 12 months, more than 90% researched purchases online before committing their cash at a retail store.



As you might expect, Globe Web Centre visitors appreciate the good life. More than two-thirds consumed wine in the past seven days.



Globe Web Centre visitors also appreciate culture, sports and the performing arts.



Globe Web Centre visitors care passionately about their homes too. When surveyed, nearly half said they were planning renovations 12 months after the study was conducted.




* Source: Globe Website User Profiling Study, November 2007.

Everyone loves a chance to win!

Contests are ideal for attracting a target audience. Whether you want to increase sales, augment a database or simply improve awareness, contests are a compelling, engaging and just-plain-fun way to achieve your goals.

Because they're so inherently flexible, contests--and the ways in which they're promoted--can be varied as required to ensure advertisers' goals are met. Over the years, our seasoned team has learned plenty about what works for what types of contests. All you have to do is ask.

For example, the screenshot below shows a custom contest microsite created by our digital team, and how we drove traffic to it through the use of a strategically placed, eye-catching web display ad.



To learn more about the different kinds of contests we offer, and to see other examples of contests we've created, visit GlobeLink's contests and promotions page.

Still have questions? Contact your sales representative for specs, quotes or any other information that you need.

Considering a presence on Globe Life online? You might also be interested in the Globe Life section of our newspaper.

Industries expected to benefit most from a position in Globe Life online are listed below.

To learn more about how The Globe serves an industry, click on that industry's name. To learn more about other sections of interest to a particular industry, click on those sections' names.

• Retail, which also benefits from a presence on globeandmail.com or ReportonBusiness.com, or as the focus of a contest or custom microsite.
• Education, which also benefits from a presence on globeandmail.com or ReportonBusiness.com, or as the focus of a contest or custom microsite.
• Technology and communications, which also benefits from a presence on globeandmail.com or ReportonBusiness.com, or as the focus of a contest or custom microsite.
• Travel, which also benefits from a presence on globeandmail.com, or as the focus of a contest or custom microsite.

The Globe also has more than 80 online reports scheduled for the next year, with topics to suit almost any advertiser. See our digital special reports page for more information.

Don't see your industry listed here? Want to know more about the many ways globeandmail.com/life can help you connect with your customers? Contact your sales representative for helpful advice, a quick quote or any other information else you need.