GlobeDrive.com at a glance:

With content updated daily, GlobeDrive.com extends beyond the latest models, stats and features to a variety of topics reflecting how we think about driving and feel about our cars. Topics include our relationships with our cars, family driving, car audio and electronics, green choices, road trips, car tips and what the cars we drive says about us. With this new wider appeal, GlobeDrive.com's appeal now extends beyond our core audience of affluent and mature car enthusiasts to capture the interests of women and younger drivers. Features of the site include:

- complete searchable database of new cars;
- reviews of the latest models;
- comparison shopping;
- advice from Globe journalist Michael Vaughan, Michael Bettencourt and Jeremy Cato;
- locate dealerships anywhere in Canada;
- links to manufacturers, and;
- used cars link to our partner Autohound.

Our readers are your best prospects:
Advertisements on Globe and Mail websites get noticed. More important, they are noticed by engaged, receptive visitors who make our online properties an essential part of their lives:

Globeandmail.com
- Nearly three-quarters of visitors visit at least once a day.
- 53% have a household income of $100,000 or more.
- A full 70% have a university degree or higher.
- The Internet plays a significant role in off-line automotive purchase decisions
Globe and Mail automotive site:
- 81% of visitors to The Globe’s Auto site use the Internet to research automotive products.*
- 72% have two or more vehicles in the household.*
- Almost one in three (32%) own a mid-priced vehicle ($20,000-$34,999).*
- More than one in three (37%) plan to purchase/lease a mid-end vehicle in the next year.*
- 49% own a high-end vehicle ($35,000 or more).*

* Source: Phase5 User Study 2007

A leaderboard owns a powerful position on any page because it's the first thing visitors see as that page loads.

Dominant as a leaderboard is, you can lend it even more drama by enhancing it with a 15-second animation sequence or 30 seconds of video. To take it a step further, consider creating an expanding leaderboard that grows when users roll over it.


To learn more about leaderboards and other ad options, visit GlobeLink's advertising formats page or contact your sales representative.

Interested in a presence on globedrive.com? Increase your ad's impact with an additional message:

• In the Globe Drive section of our newspaper.
• In one of our automotive-themed newspaper or magazine special reports.

As you'd expect, companies in the auto industry are the primary advertisers on globedrive.com. This industry also benefits from a being the focus of a contest or custom microsite.

The Globe also has more than 80 online digital reports scheduled for the next year, with topics to suit almost any advertiser. See our digital special reports page for more information.

Don't see your industry listed here? Want to know more about the many ways The Globe can help you connect with customers? Contact your sales representative for helpful advice, a quick quote or any other information else you need.