Completely re-designed, the Globe Drive website features new content posted daily, covering top stories with a high visual emphasis on photos. New functionality delivers a simple-to-use search tool, to attract readers who are ready to purchase their next vehicle or add to what's in their garage.

In addition to special feature spotlights that highlight interest stories or sponsored content, our buyers guide delivers practical advice and tips for car buyers with additional guides published each month.


Our new team of writers, including The Globe's Peter Cheney and award-winning humorist Andrew Clark, will entertain as well as inform, as they cover the driving experience from all angles and remind readers why they love (and sometimes hate) their wheels, not to mention covet other peoples'. And, we explain what cars say about their drivers, or why road trips always end in family fights, in Auto Therapy, our Friday column by Joanne Will.

With more video and photography than ever before and a new sleek look and enhanced navigation, GlobeDrive.com is certain to be a more exciting and friendlier user experience for our readers

Connect with Canada's best automotive audience by selecting one of the premium advertising positions surrounding our quality content. Also available are unique sponsorship opportunities adjacent to key site sections, including:

New Vehicles, includes showrooms where consumers can sign up for test drives;
Car Life, including more lifestyle content;
Green Driving, with detailed content on environment-friendly options;
Car Tips, providing the latest on repairs and maintenance;
Used Cars, linking to our partner Autohound website.

In addition, a myriad of advertising options are available to advertisers of all sizes and budgets including:

• Display Advertising
• Show Room Sponsorship
• Content Sponsorships
• e-Newsletters
• eZines
• Tools
• Polls

Most Globe Web Centre visitors live in multi-vehicle households. In fact, over half own two or more cars.


What's more, when surveyed, nearly a quarter of respondents to our Globe Web Centre study said they planned to purchase or lease a vehicle in the 12 months after they were interviewed.



While Globe online properties are a natural fit for high-end auto marketers, visitors to Globe Web Centre properties buy cars in all price ranges.

Nearly 40% of respondents to our survey who said they were planning to purchase a vehicle in the next year also said they intended to spend an average of $35,000.



* Source: Globe Website User Profiling Study, November 2007.

A leaderboard owns a powerful position on any page because it's the first thing visitors see as that page loads.

Dominant as a leaderboard is, you can lend it even more drama by enhancing it with a 15-second animation sequence or 30 seconds of video. To take it a step further, consider creating an expanding leaderboard that grows when users roll over it.


To learn more about leaderboards and other ad options, visit GlobeLink's advertising formats page or contact your sales representative.

Interested in a presence on globeauto.com? Increase your ad's impact with an additional message:

• In the Globe Auto section of our newspaper.
• In one of our automotive-themed newspaper or magazine special reports.

As you'd expect, companies in the auto industry are the primary advertisers on globeauto.com. This industry also benefits from a being the focus of a contest or custom microsite.

The Globe also has more than 80 online digital reports scheduled for the next year, with topics to suit almost any advertiser. See our digital special reports page for more information.

Don't see your industry listed here? Want to know more about the many ways The Globe can help you connect with customers? Contact your sales representative for helpful advice, a quick quote or any other information else you need.