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 | A subscriber-only site that effectively pre-qualifies advertiser leads. |
| | One of the few websites intended to help financial advisors grow their business, manage their clients, track their performance and interact with clients online. |
| | Receives over more than 52,000 unique visitors, or nearly 1.2 million page views, every month. |
| | Even better, the average visitor to this "sticky" site views more than 22.5 pages every month. |
There are few better ways to reach Canada's top financial advisors than a presence on globeadvisor.com.
This subscriber-only website was expressly designed to meet the needs of busy financial professionals--individuals who are hard to reach through traditional channels.
In addition to news and data about 23,000 North American stocks and 3,500 Canadian mutual funds, globeadvisor.com includes a number of proprietary tools like ProStation that help advisors manage their business all in one simple-to-use--and secure--online environment.
In fact, globeadvisor.com is one of the few websites that help financial advisors grow their business, manage their clients, track their performance and interact with clients online. As such, it's an ideal vehicle for advertisers who want to reach this elusive and influential group.
* Source: Omniture, July through November 2008 average.
Globeadvisor.com helps Canada's top financial planners work faster and more effectively, thanks to features like:
- Breaking news from The Globe and Mail as well as video highlights from the Business News Network.
- Independent and authoritative third-party research about Canadian funds and Canadian and U.S. stocks, including company and fund snapshots, analyst ratings and earnings estimates, and more.
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- ProStation, a virtual research centre that lets visitors produce reports on more than 5,000 mutual funds, 8,500 Canadian and U.S. companies, 16,000 stocks and 200 indexes. Using the search engine's powerful filters, visitors can sort results by return, risk, size, geographical exposure, management expense ratio and more to help them find the most appropriate investment options.
- Fund and market e-mail alerts.
- A secure, searchable online repository for client portfolios.
- Custom fund and stock screens.
- Archived content from Canadian MoneySaver, a leading personal guide to personal finance that covers personal financial planning, tax advice, retirement strategies and more.
- An education centre to help advisors manage their practices, develop investment and tax-planning strategies, and more.
With 20,000 registered users, globeadvisor.com is the go-to source for Canada's best-informed and most experienced financial advisors.
In a recent survey, we found that:
- 45% of respondents visit the globeadvisor.com once a day or more.
- More than 50% of respondents stated that globeadvisor.com was their favourite advisor-focused site.
- Nearly 50% have 10 or more years of experience.
- Nearly 50% have more than 200 clients.
- 40% have assets under management of $10 million or more.
* Source: Internal survey of 5,000 globeadvisor.com users conducted by the globeadvisor.com team in the fall of 2006.
Sponsorship
The Globe offers plenty of ways for advertisers to sponsor online editorial, either exclusively or in partnership with another marketer. Sponsorship opportunities exist for both key content areas and for interactive tools, and usually last for a minimum of three months.
In the example pictured here, an exclusively sponsored e-magazine was created to meet specific advertiser needs. The Globe used a varietuy of banner positions on its financial sites to link directly to each issue.
To learn more, visit GlobeLink's sponsorship page or contact your sales representative.
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