Globeandmail.com video advertising opportunities empower advertisers to showcase products and services in dynamic ways, either integrated into one of our standard advertising display formats or in pre-roll video ad placements that preceed our own video content.

Where video on the web was once plodding, pixelated or jumpy, today it's crisp, clear and fast-streaming. Globeandmail.com visitors have been quick to embrace the format. In fact, during this past August, globeandmail.com videos were played a total of one million times!


There's an old saying in Internet marketing: "Content is king."

That was probably true in 1995. These days, however, we at The Globe like to spin that saying a little differently. For us, "Storytelling is king."

What's the difference? Put simply, it's not just the tale, but how the tale is told.


Publishing for more than 150 years, we've proven that we know how to craft compelling narrative. That's one of the reasons why we're so excited about video on the web.

Web video lets us report news using the format that is most effective for the content we're covering. With words, of course, for the main story. With photos, to illustrate what words alone can't, and to add emotional impact. With sidebars, to dig deeper into aspects of stories that are important to a story and give it additional context.

Video gives our editors another tool with which to craft a rich, compelling narrative. At the same time, it lets advertisers showcase products and services in dynamic, unprecedented ways. Video lets marketers explore creative opportunities that once were prohibited due to bandwidth and other technical limitations.

Broadband Internet access in Canada is growing at an astounding rate.

Broadband Versus Dial-up Internet Users in Canada, 2005-2011*



Smart marketers recognize the value of online video. In the U.S., it's the fastest-growing category of online advertising spending.

U.S. Online Advertising Spending Growth by Format, 2005-2011**




Advertisers can insert "pre-roll" content into any number of videos that appear on our News, Report on Business, Arts and Globe Life web areas.

Videos with space available include those produced by trusted news agencies like Canadian Press, the Associated Press, Agence France-Presse and well as Globe-affiliated broadcaster CTV and the Business News Network.

For more information on this opportunity to engage our GlobeandMail.com audience, please download our Online Video Information PDF.


Our current specifications for online videos are as follows:

• All videos must be supplied as high quality formats: MPEG, Windows Media Video (.wmv), QuickTime (.mov) or Flash video (.flv) and in final edited format.
• Minimum 2Mbps Raw file size (eg. Minimum 3.75Mb for a 15 second video / Minimum 7.5Mb for a 30 second video) - preferred bit rate of 500kbps
• Duration: 30 seconds or less
• Maximum size: Video player is 576 x 324px
• Aspect Ratio: 16:9 is preferable 4:3 is acceptable and will appear with black bars on left and right of video
• Frame Rate: 30 fps recommended (standard frame rate)

Important to know:

• Advertisers must clear the online rights on any videos they submit.
• Pre-roll videos are sold with corresponding 300 x 250 big box ads at the side of the page on which the videos appears. This gives interested viewers somewhere to click for more advertiser information.
• The Fast Forward button on Globe videos that contain ads is disabled. Accordingly, users must view entire ads in order to see the editorial content they're after.
• Pricing is based on CPMs.
• Only final edits will be accepted.

Video at The Globe is expanding every day and we are continually creating new content, including specially produced video features from our team of online editors.

The time to get advertising within this vibrant format is now. Ask your sales representative about how online video will be an effective part of any media plan.


* Source: eMarketer, Jan. 12, 2007. eMarketer defines an Internet user as a person aged three or older who accesses the Internet at least once per month. Broadband includes ADSL, cable, satellite, fixed wireless, fiber, powerline, WiMAX and emerging broadband technologies accessed at home.
** Source: eMarketer, February 2007. eMarketer benchmarks its U.S. online advertising spending projections against Interactive Advertising Bureau/PricewaterhouseCoopers data, for which the last full year measured was 2005. Online ad data includes categories as defined by the IAB/PwC benchmark, including display ads (like banners), paid search ads (including contextual text links), rich media (including video), classified ads, sponsorships, referrals/lead generation, e-mail (embedded ads only) and slotting fees.