Cost-Effective Ways to Reach a Highly Targeted Audience
Each year, Globe editors develop an extensive series of newspaper special reports. Each report or feature that we create focuses on one specific topic and usually attracts a specific section of our audience. Positioning your brand in a complementary special report will allow you to capitalize on the target audience for the featured subject.These special reports can also appear online in the form of globeandmail.com branded microsites, giving interactive advertisers an opportunity to capitalize on the specialized topics they offer.
You can access a calendar of newspaper special reports here, but bear in mind that that delivery dates for space and material for online special reports differ than those for their newsprint counterparts.
To learn how to participate in an on-line special report, contact your sales representative.
