The Globe's online and mobile readership infomation, at-a-glance.


ONLINE
Unique Visitors 3.5 million
Page Views 58 million
Average daily visitors 501,000

Source: ComScore Media Metrix Q4 monthly average to Dec 2013



DIGITAL READERS READ GLOBE ONLINE
IN PAST WEEK
POPULATION 18+
GENDER
Male 63% 49%
Female 37 51
 
AGE DISTRIBUTION
18 - 24 12% 12%
25 - 34 26 18
35 - 49 31 28
50 - 64 23 24
Average Age 42 46
 
MARITAL STATUS
Married/Living together 64% 62%
Single/Widowed/Separated/Divorced 34% 37%
 
LEVEL OF EDUCATION
Some Post Secondary 25% 34%
University Graduate Plus 67 36
Graduated Post–Graduate University 25 12
 
EMPLOYMENT STATUS
Self-Employed 15% 11%
Employed by someone else 59 51
 
OCCUPATION
Senior Managers/Other Managers 22% 13%
Professionals 8 4
Net MPs (Senior/other managers & professionals) 31 17
Other White Collar 23 19
 
PERSONAL INCOME
$50,000+ 53% 35%
$60,000+ 41 24
$75,000+ 28 15
$100,000+ 17 7
Average Personal Income $61,000 $46,000
 
HOUSEHOLD INCOME
HHI $50,000+ 81% 67%
HHI $60,000+ 74 56
HHI $75,000+ 63 44
HHI $100,000+ 46 29
Average Household Income $96,000 $77,000
 
HOUSEHOLD COMPOSITION
Adults Only 63% 63%
Adults with Children 37 37
 
DWELLING
Own 79% 75%
Rent 19 24


Source: 2012 NADbank Study - 47 National Readership Markets effective July 2013

Globe Online Reach/Past Week: 1,649,000
     





MOBILE
MOBILE SITE
Unique Visitors 2.7 Million
Page Views 9.1 Million
 
iPHONE APPS
Unique Visitors Over 150,000
Page Views 12 Million
 
iPAD APP
Unique Visitors Over 120,000
Page Views 10 Million
 
BLACKBERRY APPS
Unique Visitors Over 40,000
Page Views 2 Million
 
Source: Omniture Q4 2013 average

  DIGITAL POPULATION (000’S) GLOBE DIGITAL (000’S) DIGITAL POPULATION % GLOBE DIGITAL %

TOTAL REACH
Age 13 + 23,049 1,356    
 
GENDER
Male 11,320 821 49% 61%
Female 11,729 535 51 39
 
AGE DISTRIBUTION
18 – 24 2,912 281 13% 21%
25 – 34 4,214 333 18 25
35 – 44 3,921 260 17 19
45 – 54 4,162 232 18 17
Age 25 – 54 12,296 825 53 61
 
HOUSEHOLD INCOME
HHI $50,000+ 16,276 1,102 71% 81%
HHI $75,000+ 11,633 915 51 67
HHI $100,000+ 7,786 615 34 46
 
PROVINCES
British Columbia 3,219 254 14% 19%
Prairies 4,336 246 19 18
Ontario 9,317 618 40 50
Atlantic 6,177 182 27 14
 
EDUCATION
Bachelor’s Degree + 7,430 754 32% 56%
 
EMPLOYMENT STATUS
Employment full time 10,441 870 45 64
 
Source: Comscore Mediametrix - Mobilens March 2013