A microsite can be a stand-alone entity or the last mile in a sweeping ad campaign where advertisers can convey or collect detailed information about consumers who've expressed an interest in their product or service.

Generally, microsites fall into one of three categories: editorial-based, advertorial, or a hybrid mix of editorial and advertorial and run a minimum of four weeks. With editorial microsites, advertisers sponsor content written by Globe writers; with advertorial sites, content is written by the advertisers themselves or by freelancers hired by The Globe. Hybrid is just as it sounds: a mix of Globe editorial and advertiser-supplied content.

Regardless of the format you opt for, our on-line team can accept content directly from your creative team or work with you to turn your raw information into slick, elegantly presented material. Similarly, we can use an existing Globe website template or create a new one to suit your particular needs. Microsite programs can be further customized through the use of corresponding newspaper ads or editorial pointers, interactive polls, video, direct-response mechanisms and more.

Online microsites can be as simple as advertising in an online special report or completely customized to suit your particular needs. Costs vary according to the complexity and duration of the program. Contact your sales representative for more information.

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Intel Small Business Intelligence Centre FEATURES: Client feature articles and industry case studies. Business and technology articles from globeandmail.com. Weekly small business articles from globeandmail.com. Interactive polls, podcasts and Flash presentations. Special product offers from client's partners. Promoted via banner campaigns and print ads.

Samsung Digital World FEATURES: Over 25 Flash video episodes (which aired on Report on Business Television). Product photo gallery. Promoted via banner campaign, tv commercials and print ads in The Globe and Mail newspaper.

My Smirnoff FEATURES: An award-winning site featuring multiple contests, streaming radio, videos, photos submissions, product promotions and drink mixes/submissions and event listings. Links to globeandmail.com travel and sports articles. Promoted via globeandmail.com banner campaigns, and Smirnoff's Tv and radio commercials, print ads, club events, product brochures and packaging. globeandmail.com developed and hosted this site and provided all creative and product management services.

Microsoft Great Moments at Work FEATURES: Flash video interviews and vignettes followed by Microsoft commercials. Company profiles also featured in The Globe and Mail newspaper. Promoted via Flash banner campaign.

Coldwell Real Estate Matters FEATURES: Bi-weekly client real estate articles. Searchable client real estate database listing properties and prices. Promoted via Flash banner campaign, on client's other websites and print ads.

BDC Entrepreneurs of Canada FEATURES: Flash video profiles of entrepreneurs and streaming ROBTV Small Business Week Episodes Focus on Small Business Week articles - tie-in with BDC Entrepreneur awards. Profiles featured in The Globe and Mail newspaper. Promoted via Flash banner campaign, prints ad in The Globe and Mail newspaper and TV commercials

Hilton Travel and Leisure Guide (English and French) FEATURES: Travel sections/articles featuring Canadian destinations. Thrill Seekers contest - Jet to a concert of your choice. Extensive links to Hilton locations. Flash photo galleries and links to travel tips, weather, shopping. Promoted via Flash banner campaign on globeandmail.com and Hilton print ads.