Unlike many other advertising vehicles, the internet remains the one true trackable and accountable medium. The Globe offers advertisers a variety of ways to track the performance of on-line ads, regardless of the formats or placements they use.

Our dedicated team of on-line professionals can work with you to create a tracking program that best meets your objectives. From summaries of banner click-throughs to detailed analyses of broad-based campaigns, we can deliver reports that are as simple or as complex as your goals demand and your budget allows.

The Globe can even perform ongoing monitoring that generates multiple reports over the lifespan of a program so that advertisers can adjust elements on-the-fly if need be.



Using the industry-standard ad-serving system DoubleClick DART, The Globe captures basic metrics such as:

• impressions
• reach
• frequency
• click-through rates

DoubleClick DART also provides advertisers with the ability to target their campaign and measure results accurately and as often as they wish. Targeting options include:

• by affinity
• by browser
• by keyword
• by banner distribution
• by geography
• by days and hours
• by domain
• by frequency
• by organization
• by service provider

Ask your sales representative to tell you more about how you can benefit from our flexible tracking packages.