Here, you'll find answers to frequently asked questions about advertising in The Globe's web, mobile and email platforms.

Need to talk to a Globe representative? Contact us to find out how to reach our exclusive online audience and maximize your online ad budget.

1. How do I advertise within the Globe's online environment?

Explore the areas in this section for each of The Globe and Mail websites, learn about research about our website and mobile audience and how to use creative advertising opportunities and details of our rates.

For specific information or if you have any questions regarding the opportunities highlighted within this website, please contact our advertising representatives.



2. What exactly do I get when I advertise on GlobeandMail.com?

Globe Digital advertisers receive:

• Access to a highly desirable web, mobile and email audience and high traffic 24 hours a day, seven days a week.
• Development and production support from our Digital team to help you with all aspects of your advertising.
• The ability to deliver interactive, rich media and video based advertising in your ads that drive traffic to your website.
• The opportunity to run multiple creative executions simultaneously.
• Monthly traffic reports that tell you exactly how your advertising is performing.

3. How much does advertising on globeandmail.com cost?

As with The Globe newspaper, GlobeandMail.com is organized into many sections, featuring news, sports, business and so on. Each section offers advertisers specific positions to advertise in and special features or custom tools to sponsor. Ads rates vary depending on the size of ads, their locations, the duration of their exposure and the volume of your campaign spend.

To learn more, please refer to our Digital rate card or contact your Globe representative for more information.



4. Why should I advertise online instead of on TV or the radio?

Online is the only truly trackable medium. Advertisers receive detailed reports each month that display how many times your ad has been seen and how many times it's been clicked on.

Just like a good newspaper ad, an online ad also plays a major role in driving brand awareness. Ads don't always need to be clicked on to be effective, as your value statement and contact information is still delivered to browsing readers who may become your customers at a later date.



5. What is a page view and how does it compare to a hit?

A page view counts when the entire online page has loaded for the reader. The entire page and its content needs to be available to the reader in order to count as a single page view.

Information about page views is very useful but you can ignore numbers about hits. Hits are recorded for every single piece of imagery on that particular page. Accordingly, if there are 75 pieces of artwork on a page, that page will record 75 hits. Clearly, metrics based on page views are much more meaningful.



6. What do you mean by Unique Visitors?

Just like every house or business, each computer has a unique address (called an I.P. address). A unique visitor impression is recorded every time an I.P. address accesses our website.

Our GlobeandMail.com site averages over 280,000 unique visitor impressions per day. What this tells us is that an average of 280,000 different computers view our sites each and every day. And, just like newspapers, computers are often used by more than one person.



7. Can my online ad link to my website?

Yes. Any online advertising on GlobeandMail.com can link to your website. Ads can link to your home page or any internal page you would like to send readers to.

The rule of thumb for linking an ad is to send your customers directly to the page that speaks about the offer, item or service that is in your ad. If a reader has to search your site for the offer featured in your online ad they will quickly lose interest.



8. How can I tell if my online advertising is working?

Digital advertsing is a broadcast model just like radio or television. However, advertisers benefit from the facts that:

• Online advertising converts readers into consumers. Readers take direct advantage of the ability to click through from an ad featuring a sales offer or to learn more about a product or service.
• Online advertisers enjoy high rates of exposure between the hours of 8am to 5pm, when users are most likely to be at work.
• People read newspapers online for one main reason: to get information. People listen to radio or watch TV primarily to be entertained. Clearly, when people are exposed to advertising on online news sites, they're in a different, more receptive, mindset.
• People read newspapers online when it best suits their schedules. Accordingly, your ad is seen 24 hours a day, seven days a week.