Here, you'll find answers to frequently asked questions about our digital programs and online properties.

Don't see yours here? Contact your sales representative to find out how to reach our exclusive on-line audience and maximize your on-line ad budget.

1. Why should I advertise on-line instead of on TV or the radio?

On-line is the only truly trackable medium. You receive traffic reports each month that display how many times your ad has been seen and how many times it's been clicked on. Just like a good newspaper ad, a banner ad doesn't need to be clicked on to be effective because your value statement and contact information is available to your customers. That said, we go one step further and will tell you the number of people who have clicked on your ad. A click represents a highly motivated customer. Consider each click to be the same as someone walking through your front door, or calling your company directly.

2. What is a page view and how does it compare to a hit?

A page view only counts when the entire online page has loaded for the reader. This way we guarantee that the entire page and its content is available to the reader in order to count as a page view. Get excited about page views (The Globe Web Centre averages over 2.3 million per month) but NOT about hits. The reason is that hits are recorded for every single piece of artwork on that particular page. Accordingly, if there are 75 pieces of artwork on a page, that page will record 75 hits. Clearly, metrics based on page views are much more meaningful.

3. What's meant by "a unique visitor impression"?

Just like every house or business, each computer has a unique address (called an I.P. address). A unique visitor impression is recorded every time an I.P. address accesses our website. We average over 280,000 unique visitor impressions per day. What this tells us is that an average of 280,000 different computers log on to globeandmail.com each and every day. And, just like newspapers, computers are often used by more than one person.

4. Can my banner ad link to my website?

Yes. All banner advertising on globeandmail.com can link to anywhere you wish it to. It can link to your home page or any internal site you would like. The rule of thumb for linking a banner ad is to send your customers directly to the page that speaks about the offer, item or service that is in your ad. If a reader has to search your site for the offer in your on-line ad they could lose interest.

5. How can I tell if my on-line advertising is working?

On-line is a broadcast model just like radio or television. However, on-line advertisers benefit from the facts that:

• On-line advertisers enjoy high rates of exposure between the hours of 8:00 a.m. to 5:00 p.m., when users are most likely to be at work.
• People read newspapers on-line for one reason and one reason only: to get information. People listen to radio or watch TV primarily to be entertained. Clearly, when people are exposed to advertising on on-line news sites, they're in a different, more receptive, mindset.
• People read newspapers on-line when it best suits their schedules. Accordingly, your ad is seen 24 hours a day, seven days a week.

6. How do I advertise within the Globe and Mail's on-line environment?

Within the areas supplied to the left for each of The Globe and Mail websites, we have supplied a details about our on-line features and functions, research about our website viewers, creative advertising opportunities and details of our rates.

For specific information or if you have any questions regarding the opportunities highlighted within this website, please contact us for a fast and insightful response.

7. What exactly do I get when I advertise on globeandmail.com?

Globeandmail.com advertisers receive:

• Access to a highly desirable audience and high traffic 24 hours a day, seven days a week.
• In-house design services to help you with all aspects of your advertising if required.
• Links to whatever web address you like.
• The opportunity to run multiple creative executions simultaneously.
• Monthly traffic reports that tell you exactly how your advertising is performing.

8. How much does advertising on globeandmail.com cost?

Just like The Globe print edition, globeandmail.com is broken up into several sections like news, sports, business and so on. Each section offers advertisers consistent positions and special features or custom tools Ads rates vary depending on the size of ads, their locations, the duration of their exposure and the volume of your ad spend. To learn more, refer to our on-line rate card or contact your sales representative for more information.