Options to Suit Any Campaign, Creative or Budget
The Globe's diverse range of online advertising formats deliver highly effective and dynamic messaging within our digital platforms and products. We offer a variety range of advertising formats, from simple banners and buttons to dynamic Flash, expanding and floating ad placements.

For reference guides to Globe advertising formats, please download our:

Our digital production team is committed to working with you on your campaign; to present your brand's message in its most compelling form. If you need information on custom executions or require clarification on any specifications, please contact your Globe Digital representative.

Standard online ad formats

Leaderboard/Superbanner



SpecificationsDetail
Size (Pixels)728 X 90 or 960 x 90 (15% premium for 960 X 90)
Initial File Size40KB
Additional File Size/Polite Download2.2MB additional file size. Note: Additional bandwidth to be paid for by advertiser. Possible with 3rd party qualified vendors.
Timing15 seconds of animation/30 seconds of video
FrequencyNo limit
Expanded Size on Mouseover/Always Collapses on Mouse OffExtension panel size - 728 X 270. Fully expanded size - 728 X 360. Must expand down. Expand on click only.
VideoPlays automatically
AudioMust be user-initiated on click
Control "Must Haves"Audio on/off, video stop/play/pause, IAB standard 'Close X' button top right, Arial 12pt (in word) or 16pt (in Photoshop/Flash). Close box must appear no longer than 4 seconds after initiation.
Flash SpecificsMaximum 30 frames per second up to and including Flash 9.0 (NOTE: Backup .gif or .jpg file required with all Flash creative).


Big Box


SpecificationsDetail
Size (Pixels)300 X 250
Initial File Size40KB
Additional File Size/Polite Download2.2MB additional file size
Note: additional bandwidth to be paid for by advertiser
Timing15 seconds of animation/30 seconds of video
FrequencyNo limit
Expanded Size on Mouseover/Always Collapses on Mouse OffExtension panel size - 300 X 250. Fully expanded size - 600 X 250. Left expansion recommended. Up/Down expansion dependent upon ad location on page. Can not expand right. Expand on click only.
VideoPlays automatically
AudioMust be user-initiated on click
Control "Must Haves"Audio on/off, video stop/play/pause, IAB standard 'Close X' button top right - text must be Arial 12pt (in MS Word) or 16pt (in Adobe Photoshop/Flash). Close box must appear no longer than 4 seconds after initiation.
Flash SpecificsMaximum 30 frames per second, up to and including Flash 9.0. (NOTE: Backup .gif or .jpg file required with all Flash creative).


Skyscraper


SpecificationsDetail
Size (Pixels)160 X 600/120 X 600
Initial File Size40KB
Additional File Size/Polite Download2.2MB additional file size
Note: additional bandwidth to be paid for by advertiser
Timing15 seconds of animation/30 seconds of video
FrequencyNo limit
Expanded Size on Mouseover/Always Collapses on Mouse OffExtension panel size - 160 x 600 or 120 x 600. Fully expanded size - 320 X 600. Fully expanded size - 320 X 600. Must expand left. Expand on click only.
VideoPlays automatically
AudioMust be user-initiated on click
Control "Must Haves"Audio on/off, video stop/play/pause, IAB standard 'Close X' button top right - text must be Arial 12pt (in MS Word) or 16pt (in Adobe Photoshop/Flash). Close box must appear no longer than 4 seconds after initiation.
Flash SpecificsMaximum 30 frames per second, up to and including Flash 9.0 (NOTE: Backup .gif or .jpg file required with all Flash creative).


Half Page Skyscraper


SpecificationsDetail
Size (Pixels)300 X 600
Initial File Size40KB
Additional File Size/Polite Download2.2MB additional file size
Note: additional bandwidth to be paid for by advertiser
Timing15 seconds of animation/30 seconds of video
FrequencyNo limit
Expanded Size on Mouseover/Always Collapses on Mouse OffNo expansion
VideoPlays automatically
AudioMust be user-initiated on click
Control "Must Haves"Audio on/off, video stop/play/pause, IAB standard 'Close X' button top right - text must be Arial 12pt (in MS Word) or 16pt (in Adobe Photoshop/Flash). Close box must appear no longer than 4 seconds after initiation.
Flash SpecificsMaximum 30 frames per second, up to and including Flash 9.0 (NOTE: Backup .gif or .jpg file required with all Flash creative).


Tiles



SpecificationsDetail
Acceptable FormatsGIF, JPG
Size (Pixels)120 X 240
Initial File Size15Kb
Additional File Size/Polite DownloadN/A
TimingNo animation
FrequencyNo limit


Video Commercial Specifications



Production Specifications
High quality format: mpeg / wmv / mov / avi
For Video Pre-Roll ads we require max 2.1 MB files, of 30 seconds or less.
Video player is 576px by 324px, 16:9 or 4:3 aspect ratio (16:9 is preferable)
Videos should be in a final edited format.
Perferred bit rate: 500 kb/s.
No third party serving of this unit.
Note: Most instances currently offer a 300X250 companion ad to videos,
but must not interfere with player function.
No expands. No video 300X250 companion.

Sending Enhanced Creative
Provide all .gif files, HTML code and 1 .swf file - if applicable - in individual zip files - one for each banner to run.

Attach all associated files to an e-mail and send to traffic@globeandmail.com AND your Sales Representative.

Note: Gif files must have a naming convention that corresponds independently to each HTML file. i.e., HTML files cannot share a .gif file of the same name. Please try to use file names and associated .gif files that are similar.

Top Layer/Floating Ad/Voken

SpecificationsDetail
Size (Pixels)500 X 500 maximum
Initial File Size40KB (3rd party served up to 80KB)
Additional File Size/Polite Download2.2MB additional file size
Note: additional bandwidth to be paid for by advertiser
Timing10 second self terminating. Ad disappears from page or lands in originating ad unit. User interaction overrides the 10 second limit. (NOTE: Must be accompanied by big box ad or leader board.
Frequency1 per visitor session recommended (see rep for more info)
Expanded Size on Mouseover/Always Collapses on Mouse OffNo expansion
VideoPlays automatically
AudioMust be user-initiated on click
Control "Must Haves"Audio on/off, video stop/play/pause, IAB standard 'Close X' button top right - text must be Arial 12pt (in MS Word) or 16pt (in Adobe Photoshop/Flash). Close box must appear no longer than 4 seconds after initiation.
Flash SpecificsMaximum 30 frames per second, up to and including Flash 9.0. (NOTE: Backup .gif or .jpg file required with all Flash creative).


Unicast Superstitial


SpecificationsDetail
Size (Pixels)550 X 480 maximum
Maximum File size100KB
Maximum Play time20 seconds
Autodose Time RequirementSuperstitials must automatically close within 30 seconds of launching.

Production Notes
Production notes for Superstitials creative are located on Unicast's site.



Transition Ads


SpecificationsDetail
Size (Pixels)640 X 480
Initial File Size40KB (3rd party served up to 120KB)
Additional File Size/Polite DownloadN/A
Timing10 second self forwarding. User interaction overrides the 10 second limit.
Frequency1 per visitor session recommended (see rep for more info)
Expanded Size on Mouseover/Always Collapses on Mouse OffNo expansion
VideoNot recommened
AudioMust be user-initiated on click
Control "Must Haves"Audio on/off, video stop/play/pause, IAB standard 'Close X' button top right corner. Close box appearing no longer than 4 seconds after initiation.
Flash SpecificsMaximum 30 frames per second, up to and including Flash 9.0. (NOTE: Backup .gif or .jpg file required with all Flash creative).


Advertiser Exclusives Emails



Production Specifications
  • An HTML email should be a combination of text and images with a call-to-action within the text component.
  • Dimensions: Maximum 600 pixels wide
    HTML table-based layout (tables must be created at time of coding).
  • Use of Cascading Style Sheets (CSS) external or internal is NOT allowed.
  • Advertiser must provide create (text, standard GIF or JPEG only, file size is maximum 100k including all images and HTML files).
  • HTML files can contain only text, JPG and GIF images.
    Flash, Rich Media, and JaveScript are not available in email products.
  • All stylistic attributes must be defined using standard HTML.
    Full image paths in the code must be used (ex: http//www.domain.com/images/graphics.jpg) or all images must be provided for hosting on our own servers.
  • If required, specified names can be applied to each link for reporting purposes.
  • Creative must be delivered 5 days prior to first draft in order to secure deployment on booking date.
  • All Advertiser Exclusives will be proofed to a seed list and/or sent as a system deployed email attachment. Please provide a list of emails and we will deploy proofs accordingly.
Email Content Guidelines
  • An email consisting entirely of a linked image is NOT recommended, as today's email platforms block images.
  • Subject lines should be provided by advertisers and as enticing as possible.
  • There MUST be a call to action above the first 400 pixes (height) of the email.
  • Text for subject line must be provided and can not exceed 60 characters (We reserve the right to modify subject line text).
    Advertiser subject line will be followed by "A globeandmail.com advertiser exclusive".
  • Any links to PDF, Word documents or other non-traditional "web page" links within an email MUST be clearly identified.
We also offer the ability to design, create and deliver your e-flyer or e-newsletter to our opt-in database of globeandmail.com subscribers.


General Online Advertising Notes:
  • All third party served ads must be tested prior to running on globeandmail.com sites

  • All rich media or third party advertising on globeandmail.com sites is subject to a minimum of 5 business days testing.

  • All Flash creative must be set up with an appropriate clickTAG for tracking purposes.

    For information about our internet advertising opportunities, please download:

    Contact us via email at traffic@globeandmail.com for additional information.

  • All ad units are subject to publisher approval based on motion path overlay, animation length, and/or content of advertising.

  • The scope of online advertising is constantly changing. Please contact our Web Sales team if you have a concept or idea presented by a client that at first appears beyond the scope of our specifications.

  • We will evaluate your concept's feasibility based on technical and editorial considerations and advise you accordingly.


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