Options to Suit Any Campaign, Creative or Budget
The Globe and Mail's diverse range of online advertising formats deliver highly effective and dynamic advertising within our website environment. We offer a full range of advertising formats, from simple banners and buttons to dynamic Flash, expanding and floating ad placements. Our online production team is committed to working with you towards successful implementation of any creative campaign, especially the more unique in concept, delivery and functionality; to present your brand's message in it’s most compelling and memorable form.
For detailed production specifications, please download our Guide to Internet Advertising Specifications PDF and visit our Specifications page.
Please note, if you do not see what you are looking for, or require clarification on any item, please contact your sales rep directly for further information and to begin discussing advertising opportunities for your brand.
The table below outlines the Globe and Mail's available online ad formats.
Leaderboard/Superbanner
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| Specifications | Detail |
| Size (Pixels) | 728 X 90 |
| Initial File Size | 40KB |
| Additional File Size/Polite Download | 2.2MB additional file size Note: additional bandwidth to be paid for by advertiser |
| Timing | 15 seconds of animation/30 seconds of video |
| Frequency | No limit |
| Expanded Size on Mouseover/Always Collapses on Mouse Off | Extension panel size - 728 X 270. Fully expanded size - 728 X 360. Must expand down. |
| Video | Plays automatically |
| Audio | Must be user-initiated on click |
| Control "Must Haves" | Audio on/off, video stop/play/pause, IAB standard 'Close X' button top right - text must be Arial 12pt (in MS Word) or 16pt (in Adobe Photoshop/Flash). Close box must appear no longer than 4 seconds after initiation. |
| Flash Specifics | Maximum 30 frames per second. Flash minimum version 6 up to and including Flash 8. (NOTE: Backup .gif or .jpg file required with all Flash creative). |
Big Box
.jpg)
| Specifications | Detail |
| Size (Pixels) | 300 X 250 |
| Initial File Size | 40KB |
| Additional File Size/Polite Download | 2.2MB additional file size Note: additional bandwidth to be paid for by advertiser |
| Timing | 15 seconds of animation/30 seconds of video |
| Frequency | No limit |
| Expanded Size on Mouseover/Always Collapses on Mouse Off | Extension panel size - 300 X 250. Fully expanded size - 600 X 250. Left expansion recommended. Up/Down expansion dependent upon ad location on page. Can not expand right. |
| Video | Plays automatically |
| Audio | Must be user-initiated on click |
| Control "Must Haves" | Audio on/off, video stop/play/pause, IAB standard 'Close X' button top right - text must be Arial 12pt (in MS Word) or 16pt (in Adobe Photoshop/Flash). Close box must appear no longer than 4 seconds after initiation. |
| Flash Specifics | Maximum 30 frames per second. Flash minimum version 6 up to and including Flash 8. (NOTE: Backup .gif or .jpg file required with all Flash creative). |
Skyscraper
.jpg)
| Specifications | Detail |
| Size (Pixels) | 160 X 600/120 X 600 |
| Initial File Size | 40KB |
| Additional File Size/Polite Download | 2.2MB additional file size Note: additional bandwidth to be paid for by advertiser |
| Timing | 15 seconds of animation/30 seconds of video |
| Frequency | No limit |
| Expanded Size on Mouseover/Always Collapses on Mouse Off | Extension panel size - 160 x 600 or 120 x 600. Fully expanded size - 320 X 600. Fully expanded size - 320 X 600. Must expand left. |
| Video | Plays automatically |
| Audio | Must be user-initiated on click |
| Control "Must Haves" | Audio on/off, video stop/play/pause, IAB standard 'Close X' button top right - text must be Arial 12pt (in MS Word) or 16pt (in Adobe Photoshop/Flash). Close box must appear no longer than 4 seconds after initiation. |
| Flash Specifics | Maximum 30 frames per second. Flash minimum version 6 up to and including Flash 8. (NOTE: Backup .gif or .jpg file required with all Flash creative). |
Half Page Skyscraper
.jpg)
| Specifications | Detail |
| Size (Pixels) | 300 X 600 |
| Initial File Size | 40KB |
| Additional File Size/Polite Download | 2.2MB additional file size Note: additional bandwidth to be paid for by advertiser |
| Timing | 15 seconds of animation/30 seconds of video |
| Frequency | No limit |
| Expanded Size on Mouseover/Always Collapses on Mouse Off | No expansion |
| Video | Plays automatically |
| Audio | Must be user-initiated on click |
| Control "Must Haves" | Audio on/off, video stop/play/pause, IAB standard 'Close X' button top right - text must be Arial 12pt (in MS Word) or 16pt (in Adobe Photoshop/Flash). Close box must appear no longer than 4 seconds after initiation. |
| Flash Specifics | Maximum 30 frames per second. Flash minimum version 6 up to and including Flash 8. (NOTE: Backup .gif or .jpg file required with all Flash creative). |
Top Layer/Floating Ads
| Specifications | Detail |
| Size (Pixels) | 500 X 500 maximum |
| Initial File Size | 40KB (3rd party served up to 80KB) |
| Additional File Size/Polite Download | 2.2MB additional file size Note: additional bandwidth to be paid for by advertiser |
| Timing | 10 second self terminating. Ad disappears from page or lands in originating ad unit. User interaction overrides the 10 second limit. |
| Frequency | 1 per visitor session recommended (see rep for more info) |
| Expanded Size on Mouseover/Always Collapses on Mouse Off | No expansion |
| Video | Plays automatically |
| Audio | Must be user-initiated on click |
| Control "Must Haves" | Audio on/off, video stop/play/pause, IAB standard 'Close X' button top right - text must be Arial 12pt (in MS Word) or 16pt (in Adobe Photoshop/Flash). Close box must appear no longer than 4 seconds after initiation. |
| Flash Specifics | Maximum 30 frames per second. Flash minimum version 6 up to and including Flash 8. (NOTE: Backup .gif or .jpg file required with all Flash creative). |
Transition Ads
.jpg){kind=spacer}
| Specifications | Detail |
| Size (Pixels) | 640 X 480 |
| Initial File Size | 40KB (3rd party served up to 120KB) |
| Additional File Size/Polite Download | N/A |
| Timing | 10 second self forwarding. User interaction overrides the 10 second limit. |
| Frequency | 1 per visitor session recommended (see rep for more info) |
| Expanded Size on Mouseover/Always Collapses on Mouse Off | No expansion |
| Video | Can play on demand or automatically |
| Audio | Must be user-initiated on click |
| Control "Must Haves" | Audio on/off, video stop/play/pause, IAB standard 'Close X' button top right - text must be Arial 12pt (in MS Word) or 16pt (in Adobe Photoshop/Flash). Close box must appear no longer than 4 seconds after initiation. |
| Flash Specifics | Maximum 30 frames per second. Flash minimum version 6 up to and including Flash 8. (NOTE: Backup .gif or .jpg file required with all Flash creative). |
Banner
.jpg)
| Specifications | Detail |
| Size (Pixels) | 468 X 60 |
| Initial File Size | 40KB |
| Additional File Size/Polite Download | 2.2MB additional file size Note: additional bandwidth to be paid for by advertiser |
| Timing | 15 second animation |
| Frequency | No limit |
| Expanded Size on Mouseover/Always Collapses on Mouse Off | No expansion |
| Video | Plays automatically |
| Audio | Must be user-initiated on click |
| Control "Must Haves" | Audio on/off, video stop/play/pause, IAB standard 'Close X' button top right - text must be Arial 12pt (in MS Word) or 16pt (in Adobe Photoshop/Flash). Close box must appear no longer than 4 seconds after initiation. |
| Flash Specifics | Maximum 30 frames per second. Flash minimum version 6 up to and including Flash 8. (NOTE: Backup .gif or .jpg file required with all Flash creative). |
Earlug
.jpg)
| Specifications | Detail |
| Size (Pixels) | 310 X 56 |
| Initial File Size | 15KB |
| Additional File Size/Polite Download | N/A |
| Timing | No animation |
| Frequency | No limit |
| Expanded Size on Mouseover/Always Collapses on Mouse Off | No expansion |
| Video | N/A |
| Audio | N/A |
| Control "Must Haves" | N/A |
| Flash Specifics | N/A |
Streaming or Broadband In-Player Video
.jpg)
| Specifications | Detail |
| Acceptable Formats | High quality MPEG, WMV, MOV, AVI or FLV |
| Size (Pixels) | 576 x 324 (16:9 ratio preferred, 4:3 is accepted) |
| Max File Size | 1.2Mb - preferred bit rate of 500kbps |
| Frame Rate | 30 fps standard |
| Note: | All videos are converted to FLV format and are delivered into globeandmail.com video player windows which are tracked at start of play. Companion ad will load and remain in view until next video ad begins unless noted otherwise, for example on a live event page |
Standard Tile
.jpg)
| Specifications | Detail |
| Size (Pixels) | 120 X 240 |
| Initial File Size | 15KB |
| Additional File Size/Polite Download | N/A |
| Timing | 15 second animation |
| Frequency | No limit |
| Expanded Size on Mouseover/Always Collapses on Mouse Off | No expansion |
| Video | Plays automatically |
| Audio | Must be user-initiated on click |
| Control "Must Haves" | Audio on/off, video stop/play/pause, IAB standard 'Close X' button top right - text must be Arial 12pt (in MS Word) or 16pt (in Adobe Photoshop/Flash). Close box must appear no longer than 4 seconds after initiation. |
| Flash Specifics | Maximum 30 frames per second. Flash minimum version 6 up to and including Flash 8. (NOTE: Backup .gif or .jpg file required with all Flash creative). |
GENERAL ONLINE ADVERTISING NOTES:
- All third party served ads must be tested prior to running on globeandmail.com sites
- All rich media or third party advertising on globeandmail.com sites is subject to a minimum of 5 business days testing.
- All Flash creative must be set up with an appropriate clickTAG for tracking purposes.
For details please visit our detailed specifications page or email traffic@globeandmail.com for additional information
- All ad units are subject to publisher approval based on motion path overlay, animation length, and/or content of advertising.
We will evaluate your concept's feasibility based on technical and editorial considerations and advise you accordingly.
