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The Globe Digital Network is an umbrella term for our many Globe and Mail website properties, our mobile sites and apps on Smartphones and tablets, video content, email marketing options and social media.

As with our newspaper, Globe online readers turn to us for the quality in-depth National and International News, Business and Lifestyle coverage that only we can provide. Online, we add extensive depth through interactive storytelling and video content, live discussions, photo galleries and polls to create a richly immersive and compelling environment for both readers and advertisers alike.

Connect to Globe readers on Flipboard

The Globe publishes a wide selection of our leading news, business and lifestyle content into the Flipboard app, connecting with 800,000 readers who flip 13 million pages, every month.


Flipboard is a mobile app that collects articles, photos, audio, social streams from across the web and presents them within elegant, personalized magazines that readers flip through on their mobile device and also share with friends.

Within The Globe's content channel you can present full-screen ads that link to your website or to a custom content magazine that's shareable via email and across social networks.



With more than 40% of our Digital traffic now arriving from tablets and smartphones, our Flipboard app is another effective way to connect our mobile readers to your brand.

For complete information, please download the Flipboard information PDFand contact your Globe representative.






NEW! Introducing the Globe Canvas
Unequalled stopping power to engage your audience



Designed for maximum impact and reader engagement, the Canvas - exclusive to Globe Digital - is the largest custom ad unit we’ve ever offered on our website. At 1000 x 700 pixels, you can present a full screen viewing experience that will greatly enhance your awareness and sponsorship campaigns.

Delivered on web article pages on desktop and iPad browser, it spans the width of our pages, coming into view as readers scroll down, positioned lower on the page.

The format offers massive space to present your message with all the benefits of rich media – driving engagement through video,galleries and other interactive elements. Access to our advanced Moat Analytics reports are included with all Canvas ad buys.

It’s your canvas, so create a masterpiece!

For complete information, please download the Canvas information PDF and contact your Globe representative.







NEW! Perfect your campaign
with MOAT Analytics

To help you spend and track your Digital advertising dollars more effectively, The Globe is now the first Canadian publisher to offer MOAT Analytics across our online properties.

Traditionally, campaign success hinges on simple measures, such as impressions and clicks. MOAT Analytics provides 25 additional measurements into the effectiveness of your creative, including In-View Rate, In-View Time, Attention Quality, Time to Touch. Importantly, MOAT allows optimization of brand tactics and creative by clearly highlighting what’s working and what’s not, allowing you to make refinements during your campaign.

We’ve seen some amazing insights. Ads running on Globe sites receive an average of 37.4 seconds of in-view time.* That’s 19 seconds more than MOAT’s benchmark average.** In fact, yesterday across globeandmail.com, ads were viewed for a cumulative time of 1,292 hours. That’s equivalent to delivering over 155,000 30-second TV spots in one day.

MOAT Analytics are included as part of sponsorship campaigns across our sites and many of Alliance properties – including Forbes, Reuters, The Washington Post, Wall Street Journal, The Times of India, and ABC News.

To learn more about how we can make the MOAT of your campaigns, please read our press release and contact your Globe representative for complete information.

* 2013 YTD MOAT Analytics for The Globe ** Q1 2013 MOAT benchmarks






Our Digital Network boasts over 3.6 million unique visitors per month--more monthly unique visitors than any other individual newspaper site. This audience translates to nearly 61 million page views every month and more than 2 million page views every day.

Extend your online reach with Globe Alliance. The Globe's exclusive representation of world-class digital publishers (Wall Street Journal, Reuters, Forbes, The Washington Post, ABC News, and now The Guardian) and your preeminent connection to 7.5 million Canadians, every month.

Source: comScore MediaMetrix, 3 Month average April to June, 2013, Total Canada, Age 2+

Canada's best-read online newspaper






Features and Opportunities
Our platforms, content channels and sections are greatly enhanced with extensive video, photo galleries, blogs, powerful data-driven functionality and live discussions.

As with our newspaper, it's Globe quality content that readers take time to engage with. But our digital features extend far beyond our websites.


Over 42% of Globe Digital traffic is now from mobile devices. More than ever before, mobile is an essential way that our audience connects with us and a vital platform for your campaign to reach our audience effectively. The Globe's apps and mobile-optimized website deliver the news and information readers have come to expect--headlines, market updates, sports scores, fashion and health advice--directly to their iPhone, iPad, BlackBerry or other Smartphone.
  • 2,484,565 monthly unique visitors
  • 38 million page views each month

New mobile advertising formats offer greater impact and flexibility for creative messaging, higher engagement and are easier to deploy than ever before.

Source: Omniture, 3-Month Average to June 2013

Many people connect with The Globe using social media throughout their day. Facebook, Twitter, YouTube, and Linkedin all contribute to our engaging community experience.
  • 492,000 million monthly referrals from Facebook
  • 301,000 monthly referrals from Twitter
Source: Globe stats

Email marketing is a highly effective way to connect directly to The Globe's readership at work, at home and on their mobile devices.

With over 1.5 million newsletters distributed each week, our editorial and advertiser-exclusive emails deliver great content and advertising opportunities to a receptive audience that has opted to receive communications from us.

Source: Globe stats





Reach your target audience
Connect with your ideal consumers through contextual placement and precision-targeted delivery, presenting your brand to the most receptive audience. Maximize the impact of your online campaign with tactical options from wide-reaching, brand-building campaigns to focused, performance-driven initiatives. We can help you create and deploy programs to achieve your objectives.



Audience Targeting
Achieving greater campaign effectiveness and efficiency by connecting to your ideal consumers. Leverage Globe and 3rd party data to refine your deployment tactics or build scale.

Select or define the ideal audience segments that match your strategy and target by behaviour, interests and purchase intent.

Contextual Targeting
Take your brand message deeper with content that aligns with your product or service. Stand out alongside popular and relevant editorial features and journalists. Deepen engagement through custom editorials, branded content and integrated articles.

Sponsorships
Align your branding with The Globe's destination journalism - our flagship content sections, unique editorial features and key interactive elements - excellent anchor positions for maximum brand impact. They offer:
  • Consistent traffic with more accurate impression delivery
  • Consistent readership by defined target audiences
  • Pricing by impression or period of time

Sections
Position your brand within an appropriate content area (e.g. Globe Life, Globe Sports, Report on Business, Technology etc).

Content Affinities
Associate your advertising with the most contextually relevant content, enhancing your alignment with keyword and search term targeting.

Special Reports
Position your brand within specialized editorial topics that run both in our website and newspaper







Extensive deployment options
Reach readers at key times in the day, when our website traffic peaks and fine-tune the deployment of your ads to target Canadians by regional location.

Geographic location
Serve specific ad creative to based on the visitor's physical location.

Device
Reach audiences by device type – desktop web, mobile site, operating system (iOS, Android, BlackBerry), Globe Apps, full website on iPad.

Day Parting
Serve your advertising at chosen (peak traffic) times throughout the day.

Frequency Capping
Extend the life-span of your program by allocating specific numbers of impressions per day

Run of Network
Your ads reach a broad audience by displaying across our sites (according to positional availability) until a maximum number of impressions has been reached.





Delivering results
In addition to our commitment to quality and effectiveness, another principle we take very seriously is accountability. Regardless of the size of your campaign, we can create a tracking program to help monitor and quantify the effectiveness of your advertising in ways other media measurement simply can't match.



To help you spend and track your Digital advertising dollars more effectively, The Globe is now the first Canadian publisher to offer MOAT Analytics across our online properties.

Traditionally, campaign success hinges on simple measures, such as impressions and clicks. MOAT Analytics provides 25 additional measurements into the effectiveness of your creative, including In-View Rate, In-View Time, Attention Quality, Time to Touch. Importantly, MOAT allows optimization of brand tactics and creative by clearly highlighting what’s working and what’s not, allowing you to make refinements during your campaign.

We’ve seen some amazing insights. Ads running on Globe sites receive an average of 37.4 seconds of in-view time.* That’s 19 seconds more than MOAT’s benchmark average.** In fact, yesterday across globeandmail.com, ads were viewed for a cumulative time of 1,292 hours. That’s equivalent to delivering over 155,000 30-second TV spots in one day.

MOAT Analytics are included as part of sponsorship campaigns across our sites and many of Alliance properties – including Forbes, Reuters, The Washington Post, Wall Street Journal, The Times of India, and ABC News.







Contact Us
From simple ROS campaigns to cutting-edge custom experiences, delivered across a wide range of devices, we offer programs for every budget. Our Digital team will work with you to develop and implement campaigns that engage your ideal consumer in high impact, innovative ways.

Need additional information or would like to discuss your objectives? Explore GlobeLink and contact a Globe Digital representative when you're ready to take the next step.