An early adopter of web technology, The Globe has had an online presence for more than a decade. Like the Internet itself, that presence has grown in breadth and sophistication over the years.

One thing, however, has remained constant. From the day it was founded in 1844, The Globe has always been in the content business. Today, we draw that expertise to ensure that advertisers have a wide variety of ways to reach our coveted demographic using both traditional and digital media. From simple banner ads to compelling rich media presentations, we offer programs for every budget.




While we're known around the world as Canada's national newspaper and widely respected for our magazine portfolio, we're also internationally recognized as a digital media leader. But we're not content to rest on our laurels.

The Globe continually improves its web properties by adding new tools, new features and, often, entirely new content areas. That might be one reason why GlobeandMail.com is Canada's best-read online newspaper.

Read an Issue Online in the Past Week*



Globe digital offerings include the main Globe Web Centre--an umbrella term for GlobeandMail.com properties--as well as the stand-alone site GlobeAdvisor.com.

While Globe Web Centre areas correspond to a large degree with their newsprint counterparts, they're greatly enhanced with blogs, tools, databases, videos and forums that let visitors engage with content in rich and compelling ways. ReportonBusiness.com, for example, offers a wealth of business and financial reporting. Meanwhile, the newly launched Globe Investor site incorporates our pre-existing GlobeInvestor.com, GlobeFund.com and GlobeInvestorGold.com hubs, enhancing them with powerful new features to help readers boost their investment skills.

Currently, the Globe Web Centre boasts over 6 million unique visitors--translating to nearly 124.3 million page views--every month.** Looked at another way, the Globe Web Centre enjoys more than 4.6 million page views every weekday.**

Visitors to Globe Web Centre are in their prime spending years. In fact, a full two-thirds of them are between 25 and 54.***



With so many general- and special-interest properties, The Globe offers advertisers a broad range of options to suit a variety of needs.

Say, for example, you're marketing mutual funds. Your Globe representative can create a package that includes the Report on Business section of our paper, ReportonBusiness.com and Report on Business magazine. For added impact, you might also consider space on globeadvisor.com, which reaches Canada's top financial planners, or a presence in a newspaper, magazine or online special report.

In fact, combining Globe and Mail properties is an outstanding--and highly cost-effective--way to increase your rich among Canada's most-coveted consumers. When you add a week-long presence in our paper plus an insertion in Report on Business magazine to a month-long presence on GlobeandMail.com, you reach an additional 2.9 million unique readers for a combined net reach of nearly 4.5 million.

Combined Audience Using Newspaper, Online & Report on Business Magazine****



There's practically no limit to the way you can tailor the reach and penetration of your campaign--and your sales representative has the data to back up recommendations and ensure that you're spending your money wisely.




Besides our commitment to value and quality, there's another principle we take very seriously: accountability. Regardless of the size of your campaign, our team of online experts can create a tracking program to accommodate its scope and budget. Online tracking lets advertisers quantify the effectiveness of their efforts in a way other media measurements simply can't approach.

The Globe is also committed to standards. We're an active member of the Interactive Advertising Bureau of Canada. As such, we applaud the development of IAB's universal ad standards, which help marketers reduce the inefficiencies and costs associated with planning and production.

This doesn't mean, however, that we're stuck in our ways. As digital pioneers, we embrace and encourage innovation in this exciting new medium. Our interactive experts can work with you to develop campaigns that push boundaries and engage consumers in unprecedented, groundbreaking ways.

Want to learn more? Spend a few minutes here to see what we've got to offer. When you're ready to take the next step, contact your sales representative. You might be surprised at how easy it is to profit from a medium that's flexible, affordable and highly effective.


* Source: NADbank 2008, 49 national markets.
** Source: Omniture, July 2008 through November 2008 average.
*** Source: Globe Website User Profiling Study, November 2007.
**** Source: PMB 2009, total Canada, adults 12 and over.