Go to: Features ReadershipTargeting Deployment Case Studies
The Globe Digital Network is an umbrella term for our many Globe and Mail website properties, our mobile sites and apps on Smartphones and tablets, email marketing options and social media.
As with our newspaper, Globe readers turn to us online for the quality in-depth National and International News, Business and Lifestyle coverage that only we can provide. Online, we add extensive depth through interactive storytelling and video content, live discussions, photo galleries and polls to create a richly immersive and compelling environment for both readers and advertisers alike.
Our Digital Network boasts over 3.9 million unique visitors per month--more monthly unique visitors than any other individual newspaper site. This audience translates to nearly 111 million page views every month and more than 3.7 million page views every day.
The Globe also ranks first amongst individual newspaper websites in these key engagement metrics:
- Average daily visitors 677,000
- Average page views 128 million per month
- Total minutes 103 million per month
Extend your online reach with Globe Alliance, The Globe's exclusive representation of world-class digital publishers (Wall Street Journal, Reuters, Forbes and The Washington Post) and your preeminent connection to over 6 million Canadians, every month.
Source: comScore MediaMetrix, 3 Month average Jan. to March 2012, Total Canada, Age 2+
Features
Our content sections correspond with their print counterparts and are greatly enhanced with extensive video, photo galleries, blogs, powerful data-driven functionality and live discussions.As with our newspaper, it's Globe content that readers take time to engage with. But our digital content extends far beyond our websites.
The Globe's apps and mobile website deliver the news and information readers expect--headlines, market updates, sports scores, fashion and health advice--to their Smartphone and tablets.
A growing number of Canadians connect with The Globe in many forms of social media. Facebook, Twitter, Linkedin all contribute to our engaging community experience.
Email marketing is a highly effective way to connect directly to The Globe's readership at work, at home and on their mobile devices.
With over 1.5 million newsletters distributed each week, our editorial and advertiser-exclusive emails deliver great content and advertising opportunities to a receptive audience that has opted to receive communications from us.
Source: Globe stats
- 1.1 million unique monthly visitors
- 7 million page views each month
A growing number of Canadians connect with The Globe in many forms of social media. Facebook, Twitter, Linkedin all contribute to our engaging community experience.
- 1.9 million monthly referrals from Facebook
- 182,000 monthly referrals from Twitter
Email marketing is a highly effective way to connect directly to The Globe's readership at work, at home and on their mobile devices.
With over 1.5 million newsletters distributed each week, our editorial and advertiser-exclusive emails deliver great content and advertising opportunities to a receptive audience that has opted to receive communications from us.
Source: Globe stats
Readership
The Globe and Mail Digital Network delivers breaking news, commentary and analysis to our influential audience, on the platform of their choice, throughout the day. We're Canada's best-read online newspaper and the number one choice for business news on mobile devices.Canada's best-read online newspaper
Combining Globe properties is a highly cost-effective way to increase your reach among Canada's most-coveted consumers. Globe Digital reaches over 3.7 million people, each month. Add a presence in our newspaper and Report on Business magazine to reach a potential audience of over 6 million people.
Reach over 6 million influential Canadians
SOURCE: PMB/comScore Spring 2012 Fused Database –Total Canada Age 18+ - Fuses Spring 2012 PMB data with Jan-March 2012 comScore data
For complete audience information please view our Digital readership page.
Reach your target audience
Reach your ideal readers at key times in the day, targeting audience segments by behaviour, device and regional location.Run of Network
Your ads reach a broad audience by displaying across our sites (according to positional availability) until a maximum number of impressions has been reached.
Behavioural Targeting
Serve relevant ads based on user activity within our network and beyond.
Device Targeting
Target audiences based on their device - PC, Smartphone and Tablet.
Geo-Targeting
Target audiences based on their geographical location.
Day Parting
Serves advertising at chosen (peak traffic) times throughout the day.
Frequency Capping
Extend the life-span of your program by allocating specific numbers of impressions per day.
Regardless of the size of your campaign, our team of online experts can create a tracking program to help you monitor, quantify and refine the effectiveness of your advertising.
Your ads reach a broad audience by displaying across our sites (according to positional availability) until a maximum number of impressions has been reached.
Behavioural Targeting
Serve relevant ads based on user activity within our network and beyond.
Device Targeting
Target audiences based on their device - PC, Smartphone and Tablet.
Geo-Targeting
Target audiences based on their geographical location.
Day Parting
Serves advertising at chosen (peak traffic) times throughout the day.
Frequency Capping
Extend the life-span of your program by allocating specific numbers of impressions per day.
Regardless of the size of your campaign, our team of online experts can create a tracking program to help you monitor, quantify and refine the effectiveness of your advertising.
Extensive deployment options
Align your message to ensure that your ads are delivered in the ideal environment. Maximize the impact of your online advertising with our effective, flexible creative formats.Page Location
Choose from a number of advertising positions. From the prominence of dynamic, interactive banner ads on main section pages to highly targeted opportunities such as big-box video ads in content-specific pages, we can create a placement program to suit any goal or budget.
On mobile platforms, you can target readers by content section and device type to reach the ideal audience.
Section
Position your brand within an appropriate context (e.g. Globe Life, Globe Sports, Report on Business, Technology etc).
Content Affinities
Associate your advertising with contextually relevant content.
Sponsorships
Assign your branding to key content areas and interactive tools.
Special Reports
Position your brand within specialized editorial topics that run both in our website and newspaper
Choose from a number of advertising positions. From the prominence of dynamic, interactive banner ads on main section pages to highly targeted opportunities such as big-box video ads in content-specific pages, we can create a placement program to suit any goal or budget.
On mobile platforms, you can target readers by content section and device type to reach the ideal audience.
Section
Position your brand within an appropriate context (e.g. Globe Life, Globe Sports, Report on Business, Technology etc).
Content Affinities
Associate your advertising with contextually relevant content.
Sponsorships
Assign your branding to key content areas and interactive tools.
Special Reports
Position your brand within specialized editorial topics that run both in our website and newspaper
Case Studies
Contact Us
Need more information? Explore GlobeLink and send us an inquiry or contact a Globe Digital representative when you're ready to take the next step.From simple banner ads to cutting edge rich media presentations, delivered online and across a wide range of mobile devices, we offer programs for every budget.
Our Digital team will work with you to develop and implement campaigns that push boundaries and engage consumers in high impact, innovative ways.
