The projects below illustrate some of the ways brands have used The Globe's integrated platforms to reach their strategic goals. Roll over each case study to see a brief overview or click to see more detailed information in PDF format.


Through a balanced and complementary mix of print, digital and an opt-in newsletter, L’ORÉAL and The Globe created the desired ‘buzz’ for L’ORÉAL’s new hair care line, Total Repair 5™.
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A custom integrated editorial series, covering important Canadian discoveries in science and technology, created an environment of innovation for the launch of the redesigned 2012 Toyota Camry and the ‘30 years brilliant thinking’ that went into it.
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The Globe partnered with Air Canada Vacations to create a high-impact and visually rich Custom Content series, designed to pique Globe readers’ curiosity and have them explore the ACV website.
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A Custom Advertorial Supplement within Globe Drive, produced in collaboration with Chrysler Canada and its partner agencies, helped whip up consumers’ appetite for the new 2012 Chrysler lineup, premiering at the Toronto International Auto Show.
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A strategic symmetry of traditional and social media, the 25 Transformational Canadians program successfully re-branded CISCO as a leader in driving transformational change across businesses, communities and governments.
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An industry first that partnered The Globe with Rogers™ Publishing to create Business without Borders, a multi-media program that significantly expanded HSBC’s commercial customer contact base in Canada.
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A notable, multi-media campaign that used The Globe’s trusted relationship with the Small/Medium Business community to increase awareness of TELUS’ unique SMB services and resources.
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A multi-platform Custom Contest, created for Tourism Ireland that leveraged Globe readers’ interest in culture and travel to establish Ireland as a preferred holiday destination.
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A collaboration between The Globe, Ford Canada and its advertising, PR and media agencies that created ‘On the Road with AmberMac,’ an entertaining online campaign that fuelled consumer awareness for the launch of the 2012 Ford Focus.
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AirTransat and Cosette worked with The Globe to create an innovative and engaging mobile ad experience. Users were encouraged to repeatedly play the game to increase their chances of winning a vacation package.
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