On September 28, 2011 NADbank released new data revealing that The Globe and Mail’s redesign, which was completed and released almost exactly one year ago, has resulted in a 10% increase in combined print and online weekly readership, to 2,284,000 readers across Toronto, Montréal, Vancouver, Ottawa-Gatineau, Calgary, Edmonton and Halifax.

But the good news didn't stop there - the survey also shows that in addition to growing its core audience of managers and professionals, The Globe and Mail has also enjoyed double-digit growth among women and young adults.

Highlights from NADbank’s research include The Globe and Mail significantly increasing its weekly combined print and online readership among a number of key demographic groups in the seven cities measured:

• Women readership up 11% to 1,026,000
• Readers ages 18-49 up 16 % to 1,366,000
• Readers with a household income of $100,000 or more up 14% to 1,119,000
• Managers and professionals up 10% to 731,000
• University graduates up 15% to 1,486,000

Click here to read the NADbank press release.

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