For 17 days in February 2010, Vancouver and vicinity played host to the world when more than 80 countries competed in 86 medal events, involving 5,500 athletes and team officials. The magnitude of the event and the intensity of the competition captivated and inspired Canadians from every corner of the nation. The Globe and Mail is proud to have played a role in bringing home the Olympic story, serving as the Official National Newspaper of the 2010 Winter Olympic Games.

"Canadians counted on us to deliver a moment of history, and we did,"
JOHN STACKHOUSE, EDITOR-IN-CHIEF



For the first time in our history, The Globe and Mail published a Sunday edition during the run of the Games. That made The Globe the only newspaper in the B.C. host cities to provide wall-to-wall coverage, for the entire course of the Games.

In addition, we published a daily Olympic section, several pre-Games special sections and a wrap-up section following the conclusion of the Games.

Our March 1, all Globe and Mail print edition included a one-off poster-style wrap of Sidney Crosby's gold-medal-winning overtime goal in the men's hockey final. GM Canada sponsored the iniative with a banner ad across the bottom of the double-page spread reading: "We're proud to have moved the team that moved a nation."

Marketing Daily picked up on the story. In addition, there were a number of remarkable firsts for The Globe editorial and advertising teams,including:

• a year of editorial coverage of every major Olympic sport
• 105 days of coverage of the torch relay, in words and images, across every province and territory
• 40 reporters and columnists assigned to B.C. for the Games
• 24.4 million page views of Globe-generated content (as of March 1)
• 17 Olympic Games sections (256 pages in total)
• 7 more special sections over the past 383 days (128 pages in total)
• 468 stories in print
• 13 editorials
• 605 photos
• 32 graphics
• the first Sunday edition in our history. Three weeks of them -- sold out in many places.

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